I don’t think there is an agency on the planet that doesn’t struggle with managing dozens if not hundreds of projects on a given day. So many details, so many cooks in the kitchen and so many consequences if a single detail gets lost, misunderstood or forgotten.
There’s good news and not so good news and downright bad news on the project management software front.
The good news is — there are lots of excellent software choices out there at all price points.
The not so good news is — no one software is the magic bullet and does it all. You’re going to have to make some compromises.
The bad news is — the garbage in, garbage out rule is as true today as it was 20 years ago. These project management software systems could be great for your agency, but if you and your team don’t use them regularly, well and with discipline — you will end up walking away frustrated.
While I am sure this list is not exhaustive, here’s a good sampling of the most commonly used project management tools for agencies. Click on any of the names to check out their website.
Some on the list are specifically for project management. Others will let you do time sheets and there are even some that are project management and full-on accounting altogether. One of the newer entries, Zerys is mostly a custom content management system but also includes project management functionality. So there’s a little something for everyone.
Bottom line — dropping details isn’t just embarrassing, it can shut down your agency. The costs of fixing the mistake, losing the client and damaging your reputation are simply too great a risk. So give some of these tools a spin and find the one that fits your agency best.
Anyone want to testify on behalf of one of these pieces of ad agency project management software? Have a favorite or one that gets your team to boo and hiss? Am I missing any that you know of?