As I said in the post — what I find both interesting and frustrating is that agencies know how to create and implement marketing and content strategies for their clients. However, when it comes to their own efforts, they forget the basics. Instead, their efforts are often haphazard, sporadic and tactical rather than strategic.
I then laid out how I think agencies should think about their own content strategy and the key components. I’d welcome your feedback on the post. (Read it here)