There’s nothing more disheartening than pouring your heart and soul into a new business pitch and coming in second. Or not getting invited to the final round. Or really — any result that does not include winning the account.
But what if you could peek behind the curtain and understand how and why clients choose the agencies they do? Imagine what would happen if you had the secret formula that lands agencies in the final rounds of pitches, time after time. How would things be different if your RFP response didn’t look like all the others?
This two-day workshop has been created to do just that. Taught by two agency search consultants who have read thousands of RFP responses and sat through hundreds of agency pitches as they helped their clients select the right agency and an agency consultant who works closely with over 100 agencies every year, coaching them on how to differentiate themselves.
Who should attend: Agency owners, leadership teams and business development directors who are charged with growing the agency by landing new clients and growing the clients you have.
Here’s what we’ll cover:
- Positioning your agency to actually be different and relevant
- The RFP kiss of death mistakes
- You have 60 minutes to impress — how to pitch effectively
- The secret disqualifiers from the client’s perspective
- How to handle the agency tour
- Identifying the prospects who would kill to work with you
- Developing a new business program you’ll actually maintain and grow
January 19 & 20 in Orlando
Tuition: $1,495 for the first attendee. $1,295 for each additional attendee.
Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations and dinners are not included.
Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.