Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be.

In this article, that was originally a contribution I made to Marketo.com, I discuss the intrinsic value of a Traffic Manager and why your agency may need one if you don’t already have one. I’d love to hear from you concerning your stance on the importance of maintaining a Traffic Manager. How has it benefited you? Has your agency suffered without one?