Many agency owners are frustrated because they feel stuck. They know they are neglecting their own responsibilities (business development, mentoring the team, thought leadership efforts, etc.) because they’re so deep in the weeds of day-to-day work, they can’t get out.
They spend their days (and some nights) quagmired in client work, meetings, strategy sessions and wrestling with billing and budgets so much so that they can’t get to the critical work that is looming over their head that just won’t get done.
When I ask them why they’re in this position, their answer is always the same: “I’m the only one who can do it.”
If that’s you – it does not have to be. Your AEs can take all of that off your plate and free you up to do the work that really requires your owner’s position, experience and expertise.
If they know how.
Imagine a world where your account executives understand their role in your agency. They know how your clients are being evaluated and help them not only hit their numbers but get that promotion they’ve been angling for. They understand what your internal team needs from them and they know how to get the best work done in a profitable way.
One top of that, they are working to improve the systems and processes your agency has in place to position you for growth and new opportunity.
They not only continue to grow and learn, but they infuse that practice into your agency and become not only the student but the teacher as well.
I know that’s all possible. I see it happen every day in agencies where the owners invested in their account service team. If you have the time – you can create a curriculum and teach them everything you’ve learned in the business. Or you can enroll them in our AE Bootcamp.
Either way – it’s possible. You can make it happen. But doing the same thing and expecting different results is not only Albert Einstein’s definition of insanity, it’s our reality.
Aren’t you ready for a new reality?