This process requires you, as the agency owner, to look within and dig deep. We're so good at helping other organizations determine who they are and what it is that they do best, but we often forget to do the same for ourselves. It can be a scary place, but Drew is there pushing you to go further throughout the entire process. I'd recommend the Agency New Business Blueprint to any agency—other than my competitors, of course!
Dan - Amesbury, Massachusetts