Account Executives
Our AEs manage their book of business (the clients they serve) like a division of the agency as a whole – reporting earnings and growth every quarter.
Account Executives
My AEs are growing their book of business by at least 10% a year
Account Executives
My AEs deliver smart, measurable business solutions to our clients (not just marketing tactics)
Account Executives
My AEs control/manage scope creep so our jobs stay on budget and on time
Finance
Each month we are hitting our agency’s AGI (Gross billings minus ALL cost of goods, including ALL 1099 contractors) goal
Finance
On any given day, we have confidence that we know what we will be billing 90 days from that day
Finance
Our agency is delivering a minimum of 20% net profit every year
Finance
We are billing $150K of AGI (Gross billings minus ALL cost of goods, including ALL 1099 contractors) per FTE (full time equivalent) employee
New Business
The agency’s owner/s spend at least 50% of their time on new business activities
New Business
I am happy with my agency’s content strategy/both in the plan and how it is executed
New Business
We have a targeted list of dream prospects that are hearing from us every 6-8 weeks
New Business
I am getting enough "at bats" (meaningful meetings, requests for proposals, good fit RFPS, etc.) with right fit prospects each month.
Owner Happiness
I am personally making as much money every year as I'd like to
Owner Happiness
I am happy with my life/work balance
Owner Happiness
In the last year, I have taken a vacation of 5+ days without checking into the office
Owner Happiness
I have a clear succession plan and a timetable with milestones to accompany the plan
Staff Management
Our employees make choices/take action as if they owned the agency
Staff Management
I am having one on one meetings every week with my direct reports
Staff Management
Our agency offers a bonus program that is tied to my company’s performance
Staff Management
Each of my employees have a written growth plan that they’re actively working on
