One of the best ways to get on a prospect’s radar screen is for them to see you on stage at a trade conference or show. The implied endorsement of your thought leadership can open many business development doors. But how do you know which stage you should be on and how do you get there? How do you position yourself to become the choice, not a choice, when people are looking for speakers with your specific expertise? My podcast guest Gene Hammett uses his 20+ years of experience being on many stages (right and wrong) to walk you through how to find your profitable niche, translate that into new revenues, new leads, new business and make you the insider in the space you are shooting for so the right clients will come to you. Gene says, “Most people believe they should be getting paid to speak, but I believe that you can and should speak for free at the right stages. Be in the right place and the right clients will walk up to you after your speech and present you an opportunity. Of course, that assumes you've done your work and you really carry the moment and deliver something fresh and useful.” Join Gene and I as he lays out a great road map for becoming THE choice, and not A choice with: Why Gene became a coach after losing 3 million dollars The real reasons you should be speaking (it’s not a speaker’s fee) How to get speaking engagements that will fill your sales pipeline Why you shouldn’t shy away from the “breakout” sessions at conferences as a speaker The opportunity for diverse speakers Why being a generalist is dangerous for speakers [...]