The Spreadsheet, A Marketer’s Frenemy –And A Better Alternative

I would like to thank AMI for giving us the opportunity to share something that we at Workamajig are very passionate about; helping creative agencies optimize their workflow and increase accountability to improve performance. For over 30 years, Workamajig has been helping agencies streamline their operations and unclog their bottlenecks –first as a consultancy firm and eventually as a project management tool for creative agencies.  We pioneered the SaaS model for the creative industry by combining sales, accounting, reporting, and collaboration functionalities in one piece of software for an affordable rate. Today, we work with over 3000 agencies, and 20% of Fortune 500 marketing departments rely on us to scale their excellence.  Working with new clients, we usually encounter one common confession: many rely on spreadsheets for most of their marketing and company operations. While spreadsheets are great, they also have limitations. Let’s talk about what makes them awesome, and what makes them less than ideal for our purposes. Why We Love Spreadsheets It’s Free Google Sheets was released on March 9, 2006. Since then, anyone who had access to the internet could use spreadsheets for free. This allowed professionals from all industries to maximize its functions until it eventually became a staple in most workplaces. In 2017 and 2018, data shows that Microsoft Excel was the most used software by market researchers. Years later, spreadsheets stay in the same position, with 77% of respondents (from staff to upper management) spend over 10+ hours a week working with Microsoft Excel and other spreadsheet software, according to a 2022 MarTech Career and Salary survey.  Spreadsheets are versatile, and they’re cost-efficient. This makes them the go-to option for many parts of a business. It’s Flexible Many [...]