Over the past few years, LinkedIn has emerged as the go-to social network for anyone operating in the B2B space. If you are an agency, then your clients are certainly active on LinkedIn. But where do you start? The first step is your profile optimization. At my company, Lead Cookie, we have run over 300+ LinkedIn outreach campaigns. As a result, we have optimized our fair share of LinkedIn profiles along the way. In this article, we will share everything we have learned about profile optimization and give you a framework for optimizing your own. Why your LinkedIn profile is so important Even if you are not actively using LinkedIn as a sales channel, it's essential to optimize your profile. The reason is that your prospects are likely using it as a research channel. Whenever I meet someone new in business, LinkedIn is the first place I go. I use it to learn more and understand the background of the individual I am talking to. From someone's LinkedIn profile, I can make judgments about their experience, credibility, and much more. There is a large portion of the market that is using LinkedIn in this same way. They use it to research and find the professional background of each person they are talking to. This means that even if you don't meet your prospects on LinkedIn, your prospects are likely still using it as a way to research and validate your credibility. The #1 mistake in LinkedIn profiles There is one common mistake that nearly everyone makes when it comes to their LinkedIn profile... They make it all about themselves. This makes sense considering that LinkedIn started as a place to house your online resume and [...]