10 Things You Can Do As COVID-19 Peaks
By Robin Boehler & Steve Boehler Founding Partners Mercer Island Group As Covid-19 begins peaking across the country, what do you and your agency do now? You’ve applied for your PPP loan, reassessed your business plan, and everyone is working from home. There’s been a lot of client handholding and adjustments to media plans and scopes of work. It’s time now to turn the page and begin Chapter 2: Planning for Recovery. To help get started, we’ve come up with 10 starter ideas that you and your agency can run with or adapt to meet your needs and the evolving needs of your clients. Help Your Clients Recover 1. Love the One You’re With Your current clients are the heart of your business. They are the best source of stability and future revenue. Show them how much you love them. Make it easy to repurpose scopes of work, timelines, maybe even deferred payment. Be flexible and, above all, be gracious. 2. Find New Ways to Add Value Your clients face new unpredictable business challenges for which there was no way they could have adequately prepared. There’s a good chance your current scope of work does not reflect the realities of their new business challenges. Time to engage in conversations with your clients to be sure you understand their most pressing needs so you can do what you do best – provide solutions that address their needs. 3. Offer Quick & Cost-Effective Ideas For many of your clients, their business models and marketing approaches have been disrupted. Despite this, they still need to engage with their target audience. Ideate and provide free ideas that help them do this. We are big fans of paying it forward. [...]