Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON).

As a speaker, he’s focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.

A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.