If you own a small to mid-sized agency (marketing, advertising, PR, media, SEO, PPC, web dev, etc.) with 0-200 employees and are actively running the business day to day — we serve you.

Agency Management Institute (AMI) was built in the late 90s on a simple premise — most agency owners are accidental business owners. Odds are you spent most of your professional career in an agency and somehow along the way, you ended up owning one!

If you’re like most agency owners, you’re brilliant at the client facing part of agency ownership but the behind the scenes side (financials, HR, biz dev, growing the team, etc.) are not what you built your career on or studied in school.  You’ve been figuring it out through trial and error and you’re doing okay, but you’re tired of reinventing the wheel and going it alone.  There has to be a better way or some agency best practices that will help you make all of this easier and more profitable.

AMI is here to help you make more money and keep more of what you make.  There absolutely are best practices that will help you build a agency that is more scalable, sustainable and if you want to down the road, sellable.

We have a variety of free resources like our podcast, our blog, our video series, our annual primary research series where we ask CMOs the questions you’d love to ask, and more.

We also put together an annual salary and benefits survey so you can see how you’re stacking up against other agencies your size and in your region.

In terms of agency owner education — we offer:

If you’d like to find a collaborative, confidential community of agency owners, we’ve got that for you too!

Not a joiner but still want membership perks and special access?  Try one of our associate memberships.

Certain levels of membership will also give you access to the AMI Association health insurance plan and the AMI 401K. Both are designed to save you money while offering your employees a best of class benefit.

If you’re a small to mid-sized agency owner — we’re here to help and have plenty of ways for you to learn and feel a little less alone.