Blog

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of [...]

The Work-Life Balance is Dead: How to Achieve Perfect Work-Life Blend with Scott Beebe

The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” [...]

That Potential Client Is Judging You So Focus on Making a Good First Impression

No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from [...]