Blog

False Advertising: What Is It, and How Does Our Agency Avoid It?

True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to [...]

The New Business Development Strategy: Turn Your Efforts Upside Down

Agencies everywhere are finding new business development to be a greater and greater challenge. And, unfortunately, the business development strategies of most agencies are destined for failure. 1.  Unattainable growth rates are often needed to achieve agency growth objectives 2.  [...]