Scope Creep Is Killing Your Bottom Line: Here’s How to Prevent It
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's [...]
The Nuanced Art Of Pricing Agency Services
Pricing agency services is a nuanced art. Priced too high, your target customers won’t be able to afford you. Priced too low, you’ll leave money on the table with each new client or — even worse — run your business into [...]
Why New Business Development Should Never Leave The Top Of Your List
Raise your hand if you’ve used one of these excuses for why you haven’t gotten around to putting a strategy in place for business development: “We grow based on referrals.” “We’re going to hire somebody.” “We’re too busy with our [...]
5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called [...]
6 Questions to Help You Find Your Tribe
We make many choices that mold our personalities, but none are quite as important as the people we choose to be around. As motivational speaker Jim Rohn put it, we are the average of the five people we spend the most [...]
Five Ways Agencies Can Prove Their Value
To agencies operating in the “Mad Men” era, marketing today would be almost unrecognizable. Agencies used to sell media, giving away all their best ideas — even producing ads for free! — in exchange for media commissions. The end goal [...]
The Key to Agency Profitability? Good Old-Fashioned Time Sheets
Did you complete your time sheets today? Did your employees? If your answer is “no,” your agency is missing out on a crucial opportunity to increase agency profitability and productivity. There are consultants out there who think agency folks shouldn’t have to [...]
Marketers, This Is the Best Way to Truly Serve a Nonprofit
We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or [...]
4 Strategies to Spark On-Demand Creativity
Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone. Whether it’s the account services team bringing fresh ideas to clients, the [...]
Do You Want More Clients? Guide Them to the Right Answer.
Today's post is a guest article by David J. P. Fisher. When thinking about how to sell their services, most agency owners think that they either have to pound relentlessly or wait patiently. Either they send out tons of emails, [...]
