Planning
We preach to our clients that they need a marketing plan and budget. We ask about their goals so that our efforts help them cross the right finish line. We understand that it's pretty difficult to get to a destination [...]
Should I compare our agency to others?
How many times have you had a prospect say something like: You are a breath of fresh air compared to our current/old agency You actually understand our business Our other agency never asked us questions like this Wow - I [...]
How to Use Voice Controlled Devices to Drive New Business Development
Voice controlled devices (VCDs) like Alexa, Google Home, and Siri are exploding in the marketplace. There is no sign that the trend toward voice search and assistance is slowing down, and I’m here to assert that this trend can be [...]
3 Signs Your Advertising Agency Culture Is Starting to Stink
If your advertising agency culture sits on either end of two extremes, you don’t need an engagement survey or a high-priced consultant to confirm your reality. You can feel the energy when things are amazing, and you can smell the [...]
How to Multiply Agency Success With the Magic of Opportunity Stacking
There are so many things to do when marketing your business — how in the world do you get the most bang for your buck? I have already discussed how consistent action beats perfect action. But there is another principle [...]
10 Tips for Planning Your 2018 and 2019 Agency New Business Activities
A finely tuned agency new business plan requires preparation and planning. Here are ten tips for planning a better, more successful agency new business effort: 1. Distinctly position your agency Some agencies try to be everything to everyone, or so [...]
4 Questions You MUST Ask To Uncover Your Prospect’s Needs
The tone and outcome of the sales conversation are set into motion by how well you uncovered your prospect's needs early on. It’s impossible to adequately sell if you don’t even have a clear understanding of what your prospect needed [...]
Are You Rewarding Agency Employees the Right Way?
Pause for a few seconds and make a mental note of the five-to-ten most recent examples of how you are rewarding agency employees within your organization. In other words, who got a raise, a bonus, a promotion, an award or [...]
False Advertising: What Is It, and How Does Our Agency Avoid It?
True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to [...]
The Interview Questions Your Agency Isn’t Asking
Ever hired an employee that didn’t live up to expectations? Or didn’t mesh with your company culture? When you’re growing your agency you don’t have the time or resources to waste on boarding and training employees who aren’t a good [...]