4 Questions You MUST Ask To Uncover Your Prospect’s Needs
The tone and outcome of the sales conversation are set into motion by how well you uncovered your prospect's needs early on. It’s impossible to adequately sell if you don’t even have a clear understanding of what your prospect needed [...]
Are You Rewarding Agency Employees the Right Way?
Pause for a few seconds and make a mental note of the five-to-ten most recent examples of how you are rewarding agency employees within your organization. In other words, who got a raise, a bonus, a promotion, an award or [...]
False Advertising: What Is It, and How Does Our Agency Avoid It?
True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to [...]
The Interview Questions Your Agency Isn’t Asking
Ever hired an employee that didn’t live up to expectations? Or didn’t mesh with your company culture? When you’re growing your agency you don’t have the time or resources to waste on boarding and training employees who aren’t a good [...]
3 Science-Backed Reasons You Need to Post on LinkedIn
The image that most professionals have about posting on social media isn’t too positive. In fact, it’s usually downright horrible. When you picture “posting on social media,” what image comes up? Teenagers sprawled on their beds and posting Instagram selfies [...]
The New Business Development Strategy: Turn Your Efforts Upside Down
Agencies everywhere are finding new business development to be a greater and greater challenge. And, unfortunately, the business development strategies of most agencies are destined for failure. 1. Unattainable growth rates are often needed to achieve agency growth objectives 2. [...]
10 Steps For Managing Change In Your Business
Change—some thrive on it, while others resist it. Why is it that two individuals can look at the same thing and think totally different thoughts? Some see change as essential, while others fear the worst. "Half full" versus "half empty"—possibilities [...]
Consistency Beats Perfection In Agency Marketing
To make it in business, we need three main things: A viable, valuable product or service that solves a real problem A way to sell and deliver it A defined group of people to sell it to But checking all [...]
9 Steps to Picking a Niche for Your Digital Agency
As a digital agency owner, you probably tell your clients all the time that they need to refine and focus in on their service or product offerings. But have you applied the same logic to your own digital agency? Finding [...]
Podcasting For Advertising Agencies: How to Win New Clients, Part II
This is part II in a series on podcasting for advertising agencies. Read part I here, then come back and join us for part II. Earlier this week, I shared with you why and how podcasting for advertising agencies can [...]