Blog

Planning

We preach to our clients that they need a marketing plan and budget.  We ask about their goals so that our efforts help them cross the right finish line. We understand that it's pretty difficult to get to a destination [...]

Should I compare our agency to others?

How many times have you had a prospect say something like: You are a breath of fresh air compared to our current/old agency You actually understand our business Our other agency never asked us questions like this Wow - I [...]

How to Use Voice Controlled Devices to Drive New Business Development

Voice controlled devices (VCDs) like Alexa, Google Home, and Siri are exploding in the marketplace. There is no sign that the trend toward voice search and assistance is slowing down, and I’m here to assert that this trend can be [...]

False Advertising: What Is It, and How Does Our Agency Avoid It?

True or false? Anyone involved in the advertising process can be held liable under most regulations and statutes that govern false advertising. Oh. so. true. The advertiser, the Agency, and anyone else involved who knowingly, or sometimes negligently, fails to [...]