How To Level Up Your Agency And Gear Up For Growth
Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds [...]
How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of [...]
The Ultimate Guide to Agency Partnerships
Strategic agency partnerships are one of the top lead generation methods. If you’re an agency owner then it is easier to get into partnerships with other agencies than it is to acquire new clients. Reach out to companies that are [...]
How To Stay In The Sweet Spot Of Agency Size
From an anthropological perspective, the evolution of agencies follows a predictable path, regardless of geographical location or market focus. Consequently, all five-person agencies tend to have key similarities; the same holds true for agencies boasting 200 or more team members. [...]
What’s Your New Business Strengths Profile?
Have you ever found yourself in a position of being forced to do something you felt you weren’t suited to do, that was a poor fit for your business strengths? My life partner has a small 4-seater airplane, a Piper [...]
Are You Tracking These Essential KPIs in Your Agency?
Do you know which employees are most profitable? Which marketing campaigns are most successful? Where your most qualified leads are coming from? How many sales you will get next month? And perhaps most importantly, why? Essential KPIs (key performance indicators) [...]
The Work-Life Balance is Dead: How to Achieve Perfect Work-Life Blend with Scott Beebe
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” [...]
How to Build a Leadership Team Within Your Agency
A great leadership team and the right leadership team aren’t always the same thing. Often, business leaders think they can fill executive positions with their best employees. Sometimes that works, but most of the time these teams of super-producers fail to replicate [...]
How to Catch Up on Work with the Right Systems & Processes with Terry Ogburn
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list [...]
That Potential Client Is Judging You So Focus on Making a Good First Impression
No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from [...]