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Painful Truth for Many Agency Owners

I have a brilliant idea that I know could net me billions (with a b) of dollars. I should recruit/hire and train new business people for agencies. I could charge a premium for these sales superstars who not only understand [...]

End your New Biz Cycle of Feast or Famine

Everyone, even agency owners, makes mistakes now and then. However, the issue becomes more serious when the core of those mistakes (especially if they are repeated) is the agency's overarching business development strategy. If that is flawed, then the business [...]

Planning

We preach to our clients that they need a marketing plan and budget.  We ask about their goals so that our efforts help them cross the right finish line. We understand that it's pretty difficult to get to a destination [...]

Should I compare our agency to others?

How many times have you had a prospect say something like: You are a breath of fresh air compared to our current/old agency You actually understand our business Our other agency never asked us questions like this Wow - I [...]

How to Use Voice Controlled Devices to Drive New Business Development

Voice controlled devices (VCDs) like Alexa, Google Home, and Siri are exploding in the marketplace. There is no sign that the trend toward voice search and assistance is slowing down, and I’m here to assert that this trend can be [...]

5 Mistakes that cost agency owners money