Have you planned for the unexpected?
When it comes to succession planning, many agency owners think about the eventual closing or sale of their agency. Truth be told, most of you are not really prepping for that day as early or in as detailed a way [...]
Are you having the tough conversations?
No one is excited to have a difficult conversation with a key team member. But you choosing to avoid that conversation (I initially wrote your inability to have that conversation but we know it’s not really inability) because it’s uncomfortable [...]
How are agencies making money these days?
I get asked some variation of this question every single day. Successful, profitable agency owners ask it. Agency owners that are struggling with having their work commoditized ask it. What they’re really asking me is “what are agencies selling that [...]
Do you talk to your employees?
I’m guessing when you read that headline, you snorted, rolled your eyes, or made a “duh” expression. I know you converse with your employees but do you actually have meaningful conversations? Here’s what I observe in most agencies. You greet [...]
Is Beauty in the Eye of the Algorithm?
Creative provides the largest opportunity for marketers today. But with limitless creative decisions... How can you be sure you’re nailing every choice you make? The rules for digital marketing can sometimes feel too fast-paced. Our world is full of ever-changing [...]
How to Conduct Market Research Without Breaking the Bank
It’s a tricky balance: considering your budget and exploring the benefits of “luxuries” like research. But what if you could benefit from the insights research provides without breaking the bank? In this piece I recently contributed to Business2Community.com, I discuss [...]
Want Your Clients to Win at Content? Do These 5 Things
Content creation is hard. It’s a vital part of modern marketing, it feeds SEO, and nearly every customer I talk to—SMB, digital agency, publisher, you name it, they all struggle. For digital agencies especially, multiply “this is hard” by a [...]
After A Brutal Year For Everyone, What’s Next For Agencies?
The year 2020 was an arduous journey for agencies, so I know that you feel completely overwhelmed. Now isn't the time for more to-do list tasks - it's time for some acknowledgment. In this piece I recently contributed to MediaPost.com [...]
We should be better communicators
I’m betting you have said on more than one occasion, “isn’t it funny, given what we do for a living, that we aren’t better communicators?” And you’re right it is funny in an ironic, funny way. But definitely not in [...]
You’re hiring under a time crunch. Here’s how to retain your new workers
You can’t afford to make a snap decision, especially if your revenue took a hit during the pandemic, because the cost of wrong hires is high. In this piece I recently contributed to FastCompany.com I discuss the steps to take if you [...]
