Blog

Hey Agency Owner — Employees Need Clarity

If you’ve been struggling to work with some of your team members, odds are you have not embraced the idea that employees need clarity.  Truth be told — most agency leaders struggle with this, especially if they are offering constructive [...]

Hey Agency Owner — Do You Have a Handle on Your Agency’s Financial Picture?

Do you have a reliable, regular handle on your agency's future and agency financial picture? On any given day – agency ownership is akin to riding a roller coaster – the highs are exhilarating and the lows are terrifying. While [...]

Hey Agency Owner — Are Your Prices Competitive?

How does your pricing align with other agencies? What KPIs are other agency owners tracking? What should my profit margin be? How many clients do I need to make $X per year? What sources generate the best leads? These are [...]

The 4 Most Common Financial Mistakes that are Costing Your Agency Money

Whether you like it or not, there are several financial mistakes being made in your agency today that are costing you money. You’re in business to make money, so every step you can take to prevent these mistakes is worth [...]

Building Your Business for the Future with Jason Swenk

One of the goals of many agency owners is to build a business that has enough value that someone will want to buy it from them down the road. If you got a call with a cash offer for your [...]

Agency best practices — what to do when your client is stalled

Short of losing out on work, I'm not sure there's anything more frustrating then when a client is stalled on a project.  You know how it goes.  Client calls with their hair on fire.  You move heaven and earth to [...]

Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World [...]

Agency Best Practices: Cover your agency in case your client pulls the plug

One of the most annoying and expensive aspects of running an agency is when you do a lot of groundwork on a project and then the client pulls the plug before you've been paid. The phrase is actually an American idiom which [...]

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