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I was on a flight last week, and it was a few minutes past the time that they should have closed the cabin doors.  The pilot came out and got on the PA system.  Here’s what he said: “Folks, you [...]

Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a consensus. If you don't define your focus and establish your expertise, you'll be just another face [...]

Agencies aren’t in the business of selling—at least not advertently. Rather, your goal is to help clients grow their businesses. Account executives play critical roles in delivering on that promise. You can help accomplish this task by giving them space [...]

When I was early in my career, I measured my work environment on the people, parties and play.  Did we have a pop a shot? Darts tournaments were a plus and of course, the beer fridge.  But now, looking back [...]

Although it might seem counterintuitive, doubling down on what you specialize in will open up growth opportunities for your agency. People seek out specialists because they trust their abilities and thought leadership. You can niche your agency by following these three [...]

No one who achieves massive business success does it alone. In fact, success in any field is usually the product of collaborative effort. In this piece I recently contributed to SpinSucks.com I discuss how if you’re a business owner, entrepreneur, [...]

Our previous article in this series outlined the three ways agencies can add programmatic advertising services within their organization to increase revenue: by in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic advertising [...]

Get to the point where you can readily reject clients that don't fit within your company's ethos, thereby allowing more time to focus on the brand itself. In this piece I recently contributed to Entrepreneur.com, I discuss how to dive [...]

Accurate prospective client intel, in the hands of a skilled business development team virtually guarantees a successful outcome. But clients today prefer to remain invisible, talking to Google instead of your agency directly. That's why successful agencies are leveraging the [...]