Agency Partnership Agreements: Addressing the Good, the Bad, and the Ugly

If you're going into business with someone, the best thing you can do for yourself, your agency and your partner is to establish an agency partnership agreement. This document details each person's respective role, expectations for the partnership, how finances [...]

3 Ways Agencies Can Add Programmatic Services: In-Housing, Outsourcing, or Partnering

There are three main options for agencies looking to add programmatic advertising to their list of client services: in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic. Each has its own unique benefits [...]

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