If you could read your employee’s thought bubbles
Do you remember the movie “What Women Want” with Mel Gibson and Helen Hunt. You do watch any movie that takes place inside an advertising agency, don’t you? Anyway —the premise of the movie is that Mel Gibson is an [...]
Agency Partnership Agreements: Addressing the Good, the Bad, and the Ugly
If you're going into business with someone, the best thing you can do for yourself, your agency and your partner is to establish an agency partnership agreement. This document details each person's respective role, expectations for the partnership, how finances [...]
3 Things You Need to Include in Your Partnership Agreement
Partnership agreements document important terms so you know how to resolve disputes as they arise or, in a worst-case scenario, dissolve the partnership. When forming the agreement, make sure to include these three sections: roles and responsibilities, partnership authority, and [...]
What’s your turnover rate these days?
This is a tough time to be an agency on a growth path. Ironically, not because the clients aren’t out there and ready to spend money. Agencies are reporting better biz dev opportunities than I’ve seen in awhile. But [...]
Can’t Find Time for Creativity? Here’s What to Do.
How long someone works doesn't determine performance or success. Rather, focusing on this metric will cause the quality of work to decrease. Marketing professionals need to take time to think, create, and ideate, and their work will be better for [...]
5 Mistakes to Avoid When Buying an Ad Agency
There's no better time to buy an agency. Are you ready? In this piece I recently contributed to Entrepreneur.com I discuss the five biggest mistakes you could make and how to avoid them when buying an ad agency.
Avoid These Four Mistakes When Selling Your Agency To An Internal Buyer
I know from experience that you’ll walk away happier if you avoid making these four common mistakes when selling your business. In this piece I recently contributed to Forbes.com I discuss how by avoiding these mistakes when executing a deal, [...]
Architecting Teams for Greater Innovation
Agencies have one of the hardest jobs in business today. There’s the obvious of managing client accounts, but also uniquely building your own brand, not to mention pipeline, quick-turning proposals, staying on top of ever-expanding technology, and even your own [...]
Prioritizing DEI Can Help Marketing Agencies’ Bottom Lines
It might feel like a daunting task to step back and evaluate what needs work in your marketing agency or organization. The good news is that there are resources that can help you break down your goal into easier steps. [...]
3 Ways Agencies Can Add Programmatic Services: In-Housing, Outsourcing, or Partnering
There are three main options for agencies looking to add programmatic advertising to their list of client services: in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic. Each has its own unique benefits [...]
