You don’t have to sacrifice growth or profits to have some sanity as an agency owner!

“Your growth, profit & sanity workshop were two of the most eye opening days of my professional life.  I had no idea how helpful it was going to be. I now realize I can have all three and best of all — I know how to get them!”

Agency owners are exhausted from crawling uphill, only to keep sliding backwards right as they think they’re about to reach a peak.  It does not have to be this way!

As an agency owner of 25 years, and someone who works with/guides 250+ small to mid-sized agencies every year – we spend time with hundreds of owners, leadership teams, and their staff. We listen to their frustrations, excuses, and stories.

We can help you build a stronger agency. Build a more secure future. And make more money. Attend our Running your agency for growth, profit and a little sanity workshop.

“I came back to the office fired up, inspired and within 30 days – I’d found $50,000 of lost money that found its way into my pocket!”

This is where owners of small and medium-sized marketing communication agencies come to learn and discuss their most important challenges. We will teach you the best practices of agency owners who are consistently making 15-30% profitability, year over year. They’re not any smarter than you are.  They aren’t in a bigger market or have a cash cow client.  They are simply practicing the guidelines we teach as they grow their agency.

This workshop is packed with two full days with your peers learning the tricks and tips on how to operate your agency for maximum profit using the right structure, operating systems, and staffing to make it all possible.

You will walk away with fresh ideas. You will feel excited about the possibilities and re-charged to take on the day-to-day challenges of running an agency.

“We were doing a lot of things right. But we also discovered some significant ways to improve our bottom line.  Best of all, hanging out with other people who walked in our shoes was so rejuvenating.”

Who Should Attend?

Principals only. No employees unless they are accompanied by the owner. No exceptions.

Attendance is limited and no more than 2-3 principals from any one agency. We do this to keep the communication open and give everyone a chance to discuss agenda topics and to get to know one another.

Attendees are comprised of non-competing participants from all parts of the marketing communications industry—B2C and B2B ad agencies, graphic design, media, interactive and public relations firms.

This workshop can be especially valuable for agency principals who came up through the agency ranks and who would benefit from additional knowledge about how to build and operate a profitable agency.

Many of our attendees come from secondary markets. Eighty percent of them have fewer than 50 employees. Many have as few as a handful of employees with a blend of contract labor and freelance support.

No matter where you live or how small your agency is — this is the workshop for you.

Registration Information

The workshop is April 11 & 12, 2024 in Denver, CO at the Tivoli Student Union (Auraria Higher Education Center).

Register securely online here

Tuition: $1,995 for the first attendee.

$1,795 for each additional attendee. AMI members get a $200 discount on each seat.

Tuition price per person includes all meeting materials, and lunch both days. Travel, accommodations, and other meals are not included.  Our cancellation policy is here.

Day one is 9:00 am – 5 pm and day two is 9:00 am – 3 pm.

Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.

About Drew McLellan: Drew is a 25+ year agency owner, host of the Build A Better Agency podcast, national speaker, AdAge ranked blogger, facilitator, and top dog at the Agency Management Institute.

He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line.

He has written two books and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”