Every week, Drew records another video on a topic that has come up in his conversations with agency owners. You can view them chronologically (most recent on top) by different categories, or you can search for specific key words.
This Week’s Video
The Biz Dev Hand OffFor many agencies, the handoff between whoever has landed the business and the AE that is actually going to service the account day-to-day is a critical moment. How do you know when the time is right? Full Transcripts »
Wrap the News
The reality of agency life is that it's a mix of good news and bad and as leaders, we have to communicate both to our team. How do you effectively deliver bad news in a way that doesn't leave a bad taste in everyone's mouth? Watch »
Goo Goo Clusters
Nashville is known for its Goo Goo Clusters. Disney World is known for Mickey Mouse. What is your agency known for? Do you have a visual symbol or something memorable that your clients and employees can't help but talk about. Jay Baer has taught us about Talk Triggers. What's yours? Watch »
As agency owners and leaders, we need to help our team learn how to communicate effectively with one another. This might be an area of growth for us as well! The need for candor in agencies is critical if we're going to do our best work. But how do you coach candor? Watch »
Protect Your Family
As agency owners, we talk about succession planning as though we're guaranteed to call the shots. But sometimes, that's not how it plays out. Is your family protected, no matter what the circumstance? Watch »
Invest Not Spend
It's the time of year when many agency owners start thinking about their fourth quarter tax planning strategy, which typically involves pre-paying for 2022 expenses or buying a bunch of things they may or may not need. But what if you thought differently this year and looked for ways to invest versus spending? Watch »
Every agency on the planet is struggling to hire right now. But some have come up with some creative ways to find that elusive next employee! Watch »
Don’t Hire Them
Every agency is struggling to hire right now. This means sometimes you feel like your back is against the wall...and you have to settle. I want you to remember to trust your gut. Always. Watch »
Can They Go From Big Agency To Small?
Many smaller agencies get enamored with a job candidate with large agency experience. They can drop some great brand names and tell some amazing stories. But, can they be successful in a smaller shop? Watch »
What’s your agency’s point of view?
When your agency takes a position of authority, one of the elements you need to bake into that equation is your point of view. Every expert has a lens through which they view the world or a truth they hold as a focal point of how they serve their audience. Your agency needs a point of view that differentiates you from your competition and demonstrates the depth of understanding you bring to your work. Watch »