Every week, Drew records another video on a topic that has come up in his conversations with agency owners. You can view them chronologically (most recent on top) by different categories, or you can search for specific key words.
This Week’s Video
They Want Their DueI received a lot of questions from last week's video on the potential costs of hiring someone who lives in a different state than your agency is located or in agreeing to allow an employee who is moving out of state to keep their job. In this week's video -- I get into more detail about how you find out exactly what that out of state employee is going to cost you BEFORE you hire them or agree to keep them on staff. Full Transcripts »
Hidden costs of out of state employees
At first glance, it's an attractive idea to source employees from anywhere. And, when one of your team tells you they're moving and assumes they get to keep the job...what would be the harm? Unfortunately, there's a lot of painful and costly realities under the surface of these decisions. Don't say yes until you've done your homework. Watch »
Give them dessert first
Many agencies make this classic mistake when pitching for new work. Just remember -- give them dessert first! Watch »
Get Their Name Right
Details. It always boils down to getting them right. It's one of the toughest concepts for young AEs to grasp, but from the client's perspective, it's the difference between getting a raise or losing their job. We have to show clients we are always paying attention to the details. Here's a simple way...that we often get wrong. Watch »
Sooner or later, most agency owners want to retire. You think about it in the abstract, but very few owners actually get down to the nitty gritty and put a plan in place soon enough. There's plenty you can do 5-10 years out to make sure you keep all your options open. Don't wait too long! Watch »
What’s your disaster plan?
Life happens and sometimes, it isn't good. Our employees have lives outside of our office and every once in a while, their lives get disrupted with a disaster or crisis. What policies and programs do you have in place to support them through a tough time? At my agency, we'd always reacted on a "as needed" basis but a book I recently read got me thinking about creating a broader policy so my team would know they could count on me if something hit the fan. I'll be curious what you think of this idea. Watch »
Have you read these books?
I believe no matter how smart or experienced -- we have to keep learning. For me, reading has always been fundamental. I am often asked about current books but when asked for the best business books I've ever read...here's what I said. Watch »
Do you want to require your employees be vaccinated? Is this a new interview question? How will you respond when a client asks if everyone you're sending to the meeting has been vaccinated? Watch »
Even if you get paid in chickens
Those two data points, how many hours of your staff is spent on billable tasks, and how many of those hours are you able to actually apply to an invoice, have nothing to do with billing. They have everything to do with whether or not you have the right number of resources on your team to efficiently and profitably get your work done. Watch »
One of the biggest losses we experienced when everyone was working from home was the lack of what I call fringe conversations. Passing in the hallway, overhearing a conversation and having something to add, etc. Agencies who are back in the office are sighing with relief to have these critical conversations back. Agencies who decide to stay virtual will need to find a way to replace this vital tool. Have you missed them? Watch »