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AMI Videos

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Rituals

Rituals

Rituals are an important element in creating a culture. You can use them to celebrate, connect, and create memories. What rituals would your team say are vital to your agency? Watch »

The Platinum Rule

The Platinum Rule

We should not assume that everyone is motivated by the same things that we are. The golden rule isn't enough. Watch »

Don’t Assume

Don’t Assume

Just a reminder not to assume what you believe your team, clients, or partners know or understand. Better to overcommunicate! Watch »

It’s Resolution Time

It’s Resolution Time

Tis the season for setting goals and making resolutions. I have a twist on the age-old habit that I’d like to suggest. Watch »

Love Your Niche

Love Your Niche

There are a lot of reasons to choose a specific niche for your agency, but one trumps all the others. Do you love it? Watch »

Revising your AGI per FTE target

Revising your AGI per FTE target

For over a decade, the goal has been to have at least 150K in AGI per FTE. Inflation, escalating salaries and benefits costs, and operating expenses ll have forced us to revise that equation. Watch »

Building your 2023 budget

Building your 2023 budget

Hopefully by now you've done some 2023 planning and have built a budget for the year. But how did you designate where those dollars should come from? Watch »

What to do with an out-of-date employee

What to do with an out-of-date employee

Agency owners are very loyal to their people and rightly so. They helped us build the agency we have today. But what happens when your shop outgrows an employee and they aren't interested in staying relevant? Watch »

Is 55-25-20 wrong?

Is 55-25-20 wrong?

For years agency best practice was that AGI was spent in a 55 (loaded salaries) 25 (overhead) and 20 (profit) ratio. Has that changed? Watch »

Unapologetically You

Unapologetically You

Small to mid-sized agencies spend a lot of time apologizing for their size. You need to get over that. Watch »

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