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AMI Videos

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How Clients Choose Their Agencies

How Clients Choose Their Agencies

Wouldn't it be amazing to understand how and why clients choose their agency? That's to our annual Agency Edge research series -- you can find out! For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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Your Value Ladder

Your Value Ladder

This is a topic that many agency owners have with clients but rarely have with themselves or their team when it comes to the agency itself. Do you have a value ladder and how easy is it to access? For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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Who Owns Your Native Files?

Who Owns Your Native Files?

As agency owners, we need to be very aware of how we handle any intellectual property we create on behalf of clients. If a client asks for the native files for something you created for them -- are they really within their rights to do so? For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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Factoring in Attrition

Factoring in Attrition

As agency owners work on new business projections, they often forget to include any attrition -- which immediately renders their target goals inaccurate at best. So how should you handle the attrition factor when doing projections? For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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AI for Agencies

AI for Agencies

One of the best conferences for agency owners who want to make sure their agency is staying current? MAICON (https://www.marketingaiinstitute.com/...) I cannot recommend it enough! For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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1099 or W2?

1099 or W2?

This is one of the most common mistakes agency owners make is how they classify the people who work with/for them. But should they be a 1099 or are they really an employee?
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What Are You Leaving On the Table?

What Are You Leaving On the Table?

What has the greatest impact on your profitability? It's not your lack of new clients. It's how much money you leave on the table when serving your existing clients. It's money that should be yours but you give it away.
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The Dog and the Duck

The Dog and the Duck

First -- I'm game to meet any agency owner in the pub of their choice in London! I love hanging out in those authentic holes in the wall, imagining all of the conversations that have taken place there. But...this is about more than meeting you in a pub. It's about the language we use and how it helps or hurts us deliver clarity.
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Are you inspiring tenacity?

Are you inspiring tenacity?

One of the truths I have discovered about agency owners is that they are a tenacious bunch. You simply will not quit. It's one of your super powers and you can instill it in your team as well. For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.
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Parkinson’s Law

Parkinson’s Law

Here's a reality every agency owner needs to keep in mind. This is how Parkinson's Law impacts agency work.
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