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finances/profitability

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Billability vs. Utilization

Billability vs. Utilization

When I speak with agency owners there is always a lot of confusion around the related topics of billability versus utilization. I take a couple minutes in this video to help you understand both concepts.
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Your top line is not the only way to grow your bottom line

Your top line is not the only way to grow your bottom line

Many agency owners believe that to grow your bottom line, you have to grow your top line, your # of FTEs and your client volume. That's just not the case.
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The most important metric for agency profitability (55-25-20)

The most important metric for agency profitability (55-25-20)

AMI's Drew McLellan talks about a financial metric that is an instant health check for your marketing agency.
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AMI’s estimate hack (how to actually come in on budget!)

AMI’s estimate hack (how to actually come in on budget!)

A quick look at an easy hack when agencies are preparing estimates for clients that will bring the estimates into actual alignment so the agency can deliver on time and on budget.
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AGI defined

AGI defined

Drew McLellan, CEO of Agency Management Institute, offers a weekly agency management tip to agency owners
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