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All Videos
What’s Your Agency Worth?
Oh the conversations I have had with agency owners about valuations and what their agency is worth. If you're serious about buying or selling an agency, you need to work with a specialist who understands both M&A and agencies (Happy to make a referral if you'd like) but there's a poor man's way of getting a ball park figure. For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations. Watch »
Factoring in Attrition
As agency owners work on new business projections, they often forget to include any attrition -- which immediately renders their target goals inaccurate at best. So how should you handle the attrition factor when doing projections? For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations. Watch »
What Are You Leaving On the Table?
What has the greatest impact on your profitability? It's not your lack of new clients. It's how much money you leave on the table when serving your existing clients. It's money that should be yours but you give it away. Watch »
Agency annual planning
Most agencies are about to walk into 2019 without a plan. Your business plan doesn't have to be the Mona Lisa of plans -- we've designed a simple, one-page business plan that will have you heading to an amazing 2019. It's yours for the taking -- so don't go in blind. Go in with an actionable, manageable plan! Watch »
A better way to handle agency bonuses
Drew McLellan from Agency Management Institute talks about eliminating bonuses that are viewed as entitlements by your staff and instituting an AGI based bonus program. Watch »
Agency metric — AGI per FTE
Drew McLellan from Agency Management Institute explains the relationship between AGI and headcount in your agency. Watch »
The most important metric for agency profitability (55-25-20)
AMI's Drew McLellan talks about a financial metric that is an instant health check for your marketing agency. Watch »
AMI’s estimate hack (how to actually come in on budget!)
A quick look at an easy hack when agencies are preparing estimates for clients that will bring the estimates into actual alignment so the agency can deliver on time and on budget. Watch »
AGI defined
Drew McLellan, CEO of Agency Management Institute, offers a weekly agency management tip to agency owners Watch »
