My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Play(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)Episode 202: Effective video marketing for agencies and their clients with Gideon Shalwick
You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?)
Read More →Episode 201: How agency owners can bridge the millennial employee divide with Chris Tuff
Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage and motivate them?
Read More →Episode 200: Agency Trends Report Part 2 with Drew McLellan
During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer.
Read More →Episode 199: How agencies should approach influencer marketing with Shane Barker
Influencer marketing isn’t new. Remember Joe Namath in pantyhose? (If you don’t Google it)
Read More →Episode 198: The B2B sales blueprint for agency owners with Dan Englander
In all the years that I’ve been an agency owner (almost 25) and worked alongside agency owners (15+) there is a common pain point — biz dev. We love getting to the table and talking with a potential client about how we can help them. However, getting to the table feels like a slog.
Read More →Episode 197: What agencies don’t know about customer experience with Heidi Trost
The customer journey, UX, customer experience: buzzwords or actually points of value we can offer clients? I think in the hands of the under-informed and without good data, a process for gathering that data, and a genuine understanding of what the customer journey can tell us, it becomes a matter of hearsay and guesswork.
Read More →Episode 196: Is your agency sellable? with Terry Lammers
I know a lot of agency owners think about selling their shop. But do they think about it strategically? Or soon enough? Do they execute on a plan that will set them up for success 5-10 years before they’re ready to sell?
Read More →Episode 195: Agency Trends Report Part 1 with Drew McLellan
How’s your year going so far? I might have a pretty good idea already. We work with and see how 250+ small to mid-sized agencies are doing every year and there are always patterns that emerge.
Read More →Episode 194: How do you tell your agency’s story with Park Howell
My entreé into agency life was as a copywriter. I loved digging around and finding the story underneath the story. That love was the foundation for my belief in the power of a strong and smart brand. For decades my agency has helped clients define, develop, and deploy their brand both internally and externally. It’s still some of my favorite work to do.
Read More →Episode 193: The digital trends agency owners need to be tracking with Tom Webster
The challenge with digital trends is that they are moving so swiftly, it’s hard to keep up. There are so many shiny objects flying around our heads, it’s dizzying. How do you know which ones are worth tracking and learning?
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