My podcast, Build A Better Agency, is completely focused on helping you do just that. Â No matter how strong, big or well-known your agency is today — I believe it can get even better. Â My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Podcasts(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)
Episode 365: Weathering an economic storm with recession planning with Drew McLellan
We’ve all been hearing it: a storm is coming. Or maybe it’s not. Depending on who you ask, we don’t know what our economic future holds. But one thing is for sure, if you stay prepared with recession planning, regardless of what the economy is doing, you can hold strong against those unexpected changes much more easily.
Read More →Episode 364: Marrying creativity with technology for brand awareness innovation with Alvaro Melendez
What do you think of when you hear about Disney? Fireworks, castles, and happy families all probably came to mind for a moment. But you probably didn’t think of dishware — and we’re not talking about those cups from the 90s with Lion King characters on them that were in every family’s kitchen cabinets.
Read More →Episode 363: How does your employee satisfaction stack up? – Agency Edge Research analysis 2022 with Susan Baier
What makes an employee want to stick around at your agency? Every year since 2014, we’ve been doing the research and compiling it into our Agency Edge Research to help agency owners get to the bottom of how to maintain employee satisfaction.
Read More →Episode 362: Identifying single points of failure to grow your agency with Jesse Gilmore
Are you making yourself irrelevant in your agency? We’ve been talking a lot lately about how important it is to have systems and processes in place so you can work less and get back to doing the parts of agency ownership that you love. But if you or anyone in your agency becomes irreplaceable, you will be stuck in your 60-80 hour work weeks.
Read More →Episode 361: A creative’s perspective on innovative creative briefs with Tim Brunelle
If you’re in a creative role at your agency, you’re probably familiar with receiving creative briefs that just don’t measure up. Instead of getting inspired to do great work, you’re left wondering where to start or what the point of the project is.
Read More →Episode 360: Thinking toward the future in your succession planning strategy with Drew McLellan
When you’re running an agency, you know you will not have it forever. While your goal could be to sell it eventually, you must consider retirement, career pivots, or plain old ownership fatigue as part of your succession planning strategy.
Read More →Episode 359: Controlling our chaos with systems and processes with Juliana Marulanda
Now that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these processes as we scale our agencies.
Read More →Episode 358: The necessary evils of optimizing your agency operations with Marquis Murray
When running an agency, efficiency is key. While we would probably prefer to focus on any other task, establishing effective systems and processes is imperative to our agency operations. The systems we create and teach our team members will ultimately define our day-to-day, client satisfaction, and employee retention. This week, Marquis Murray of Ditto will share his knowledge on implementing agency operations adjustments into our team culture. Whether it’s project management software, a well-organized Excel sheet, or simply improving team communication across the board, Marquis knows exactly how to work with agencies to identify where they have the most room for improvement. When everyone gets on the same page and knows exactly where they belong and what is expected of them, the whole team can focus less on who’s doing what and more on what’s important to their specific role. It doesn’t need to be complicated or high-tech, but it does need to be sustainable, scalable, and repeatable so your team members can do what they do best, effectively.
Read More →Episode 357: Demystifying remote workers and how they fit into agency culture with Noel Andrews
The talent we hire is often one of our greatest assets as agencies. Building our talent pool and promoting connectedness is integral to agency culture, and we spend a lot of time finding the perfect fit for our team.
Read More →Episode 356: Taking control of occupational burnout before it burns you with Dr. Gerry Farris
For many of us, agency ownership means that most of our time and energy goes into our work. Even when trying to sleep, we’re replaying a frustrating conversation we had earlier that day, doomscrolling, or even dreaming about everything on our to-do lists. When we can’t turn off our minds at the end of a long day, we set ourselves up for occupational burnout.
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