My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
(for the vast majority of you)
(for most Android users)
Latest Episode…
Everything agency owners need to know about their account executives with Lori Highby
Account executives are critical for agency profitability and success. Without them, we wouldn’t have anybody responsible for building deeper trust with clients and growing their accounts. That’s why we’ve brought Lori Highby on the show this week to share everything she knows about the account executive role. Some of you might recognize her from the AE Bootcamps she teaches at, and she’s here to bring that wisdom to the greater AMI community so we can better understand just how important our AEs are for agency success. As someone who has an inside look at how AEs think and the questions and concerns that are always in their heads, Lori is the perfect person to share them so we can learn how to better support our AEs. We cover everything from the expectations in an AE role, how agency owners can better communicate their goals and expectations to AEs, recognizing their hard work, and supporting their goals and aspirations within their role so they can also grow with the agency. This episode is packed with incredible insights, so we hope you can take some of these topics and use them to better understand and support the AEs in your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Recurring struggles that account executives face and are looking for guidance about The importance of standardized communication on the team and with clients Helping AEs level up their soft communication skills Supporting your account executives’ eagerness […]
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