My podcast, Build A Better Agency, is completely focused on helping you do just that. Â No matter how strong, big or well-known your agency is today — I believe it can get even better. Â My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Podcasts(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)
Episode 373: Optimizing your agency workflow with white-label outsourcing with Manish Dudharejia
If you’ve ever been in a situation where you’re thinking, “I’m doing too much,” or “I don’t have time to be creative anymore,” get comfortable because this episode is for you. Today, we’re talking about optimizing your agency workflow through outsourcing and hiring so that you can get your hands out of everything and get back to doing more of the work you love.
Read More →Episode 372: Prioritizing diversity, equity, and inclusion in marketing agency culture with Farzana Nayani
Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture.
Read More →Episode 371: The changing tides of content marketing strategy with Steve Pockross and Ryan Sargent
Creating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content.
Read More →Episode 370: The ultimate guide for investing in star employee retention with Drew McLellan
For 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands.
Read More →Episode 369: Facing the fears of agency ownership head-on with Drew McLellan
Fear is a familiar feeling in agency ownership. It’s easy to feel like you don’t know what you’re doing or might be missing something important, especially if you’re doing it all yourself.
Read More →Episode 368: The “Magnificent 7” of leveraging a book to find right-fit clients with Henry DeVries
One of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly.
Read More →Episode 367: Giving B2B prospects an outrageous offer they can’t refuse with David Valentine
Today on the podcast, we’re challenging how you approach B2B prospecting. If you’ve ever been afraid to openly advertise your pricing, roll out a free offer for new customers, or try something completely different from the agency norm, I hope this conversation inspires you to take the risk.
Read More →Episode 366: Setting your agency up for success by measuring metrics with Marcel Petitpas
We always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team.
Read More →Episode 365: Weathering an economic storm with recession planning with Drew McLellan
We’ve all been hearing it: a storm is coming. Or maybe it’s not. Depending on who you ask, we don’t know what our economic future holds. But one thing is for sure, if you stay prepared with recession planning, regardless of what the economy is doing, you can hold strong against those unexpected changes much more easily.
Read More →Episode 364: Marrying creativity with technology for brand awareness innovation with Alvaro Melendez
What do you think of when you hear about Disney? Fireworks, castles, and happy families all probably came to mind for a moment. But you probably didn’t think of dishware — and we’re not talking about those cups from the 90s with Lion King characters on them that were in every family’s kitchen cabinets.
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