My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
(for the vast majority of you)
(for most Android users)
Episode 243: How agencies and brands are approaching budgets and new projects for 2020 and beyond with Lee McKnight
There are two questions plaguing agencies in the spring of 2020. The first is how are brands going to respond to covid when it comes to budgets, tackling new projects and their relationships with agencies. The second is how can the agency sensitively and successfully mine for new business while the world is trying to get back on its axis. Fortunately, RSW/US recently released a new study that answers both of these questions and is filled with more good news than you might expect.Read More →
The most popular relief loan in the US is the Paycheck Protection Program loan or PPP loan. Unfortunately, in a rush to get the funds out to agencies and other businesses, the Small Business Administration and Treasury Department forgot to define how the loan and its forgiveness will work.Read More →
Very few agency owners are giddy about the prospect of prospecting for new clients. It feels uncomfortable and unnatural. But what if it isn’t that they hate biz dev but that they just weren’t doing it in a way that aligns with their strengths? If sales felt comfortable and easy, wouldn’t you do more of it?Read More →
The panic around COVID lockdown is plateauing. The storm has certainly not passed, but we’ve navigated out of the panic stage and now everyone is realizing they need to get back to business. Whether you live someplace that is still sheltering in place or you are figuring out how to get back to the office — we have to sustain our business through this and come out on the other side. If we do it well, we can not only come out on the other side but we can come on stronger and better than ever.Read More →
There’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impossible to break through and actually get the attention of someone in the C-suite. My guest Jeff Winters proves that belief wrong for his clients every day. But will it work for your agency?Read More →
When you realize that this episode is about holding a virtual event, you might jump to the conclusion that this is a C19 focused episode. Nothing could be further from the truth. Virtual events have been successful for years and are always worth considering, pandemic or not!Read More →
Agency owners are scrambling to take advantage of the CARES Act, and in particular the Paycheck Protection Program (PPP) loans but there’s a lot we don’t know because there’s a lot that is not set in stone. There is a total lack of clarity around this how the PPP works – from application all the way through repayment and potential forgiveness. The 800-page act says one thing and the SBA says another. As I describe it in my conversation with guest Stephen Katz, we are repairing the plane while we’re flying it.Read More →
Agency owners wear many hats and certainly one of the most important is leader. There are days when that’s easy and even fun. And then, there are days like the ones we’ve been having lately, when the weight of that role can get pretty heavy. Our employees need us to guide them through these uncharted waters. And to do that, we need to stay calm, confident and compassionate. But how do you do that when you can’t even be in the same room.Read More →
Episode 235: A very personal message to agency owners – how to survive the Covid chaos with Drew McLellan
Odds are you cannot remember a more tumultuous time in your agency. You probably endured through 9/11 but we understood what happened and why. You probably survived the 07-08 recession but we saw it coming and had time to plan and adjust. Covid-19 brings a rare and overwhelming combination of a health scare, human isolation, and an economic shutdown all in one fell swoop. No wonder you’re feeling a bit frantic. That’s why I’m worried about you. If you can’t stand strong through this, your agency is in trouble.Read More →
US and European based agency owners are fighting vigilantly as the coronavirus pandemic unfolds in their region of the world. It’s affecting agencies and their clients in significant ways. I’ve been talking to agency owners non-stop for the last two weeks and one thing is for sure – one agency’s experience is not like another’s. For some, business and AGI has never been better. In others, 50% of their AGI has walked out in less than ten days. I wanted to connect with an agency owner who had already experienced everything we are going through today and could tell us what’s coming next.Read More →