My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Play(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)Episode 193: The digital trends agency owners need to be tracking with Tom Webster
The challenge with digital trends is that they are moving so swiftly, it’s hard to keep up. There are so many shiny objects flying around our heads, it’s dizzying. How do you know which ones are worth tracking and learning?
Read More →Episode 192: Speaking engagements for agency biz dev with Steve Markman
Speaking engagements can be a great way for agency owners to connect with their sweet spot prospects and be immediately perceived as a subject matter expert. Wanting to book speaking gigs and being successful at making that happen are two very different things. Even if you have some speaking engagements under your belt, getting chosen by a conference planner is another challenge to navigate.
Read More →Episode 191: From boss to advocate: becoming a dream leader within your agency with Dan Ralphs
Whether we articulate them or not – we all have dreams. One of mine for me (and for all of you!) is to visit every Disney theme park in the world. Not that I want to mandate your dreams but who doesn’t love Disney?
Read More →Episode 190: Positioning your agency with Drew McLellan
Figuring out which prospects align with your sweet spot and then doing the work necessary to earn their business are the difficult tasks of agency ownership. It starts with understanding what your sweet spot is. Who do you serve best? Where do you have a specialized knowledge that gives you a competitive edge?
Read More →Episode 189: As an agency owner – how should you be thinking about AI with Paul Roetzer
Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant?
Read More →Episode 188: A look at the modern-day agency with Nancy Hill
From staffing challenges to constant client demands, agency life can be bumpy. Our industry is in a state of constant change and that’s not going to let up anytime soon.
Read More →Episode 187: How to streamline the content collection process for your agency with James Rose
This has happened at my agency and I’m sure it’s happened at yours. You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed
Read More →Episode 186: Agency culture is everything with Tristan White
Every agency has a culture. The question is – is it intentional? And when I say culture, I’m not talking the beer thirty or holiday party aspects of culture.
Read More →Episode 185: What we learned from the 2019 agency salary & benefits survey with Drew McLellan
For almost two decades, AMI has been conducting an annual salary and benefits survey. The 2019 results are in and they are quite telling. 2018 was clearly a good year to be an agency employee.
Read More →Episode 184: Embracing the word “NO” in agency biz dev with Andrea Waltz
Let’s admit it. Agency owners are reluctant salespeople. However, biz dev should be a significant part of how we spend our days.
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