Build a Better Agency Podcast

My podcast, Build A Better Agency, is completely focused on helping you do just that.  No matter how strong, big or well-known your agency is today — I believe it can get even better.  My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.

Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.

While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.

We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.

GuestIf you have been asked to be a guest – all you need to know is right here (and will be emailed to you)
If you think you’d be a good guest – shoot me an email.

Episode 262: Simplifying content creation with Steve Pockross

Creating content is both a huge opportunity and a big challenge for agencies. How do you elevate your efforts so that the content is actually meaningful to the audience and attracts prospects? How do you properly price your content efforts so you get paid fairly? If you’re looking for good writers – what are the clues that they’ll be able to do the work? All of these questions affect your bottom line. Luckily, there are principles you can follow to ensure your content creation is on-point, whether you are outsourcing writers or doing everything in-house.

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Episode 261: Is A.I. a part of your agency’s toolbox? with Neil Sahota

A.I. As agency owners and leaders, we understand what it is and what it does, but we haven’t quite figured out the best way to use it in our own agencies for ours or our clients’ benefit. Many still believe it’s something inaccessible or unaffordable. But, A.I. can transform our deliverables, change the ROI we deliver to clients, and make us even better at what we do. Today. At an affordable price.

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Episode 259: Creating a culture of active learning in your agency with Cecilia Gorman

Ongoing professional development is a challenge in most agencies. It’s tough to gather the right tools/resources, some agency owners aren’t sure about how to make it happen and for most the biggest challenge is making the time. And yet we know that one of the critical elements of our agency’s ongoing success is that our team has to keep getting better. I am a firm believer that professional development is a shared responsibility, which means your employees should do some of it on their own time and on their own dime. However, creating a culture of ongoing skills development and contextual learning is vital to stay ahead of the pack. And it’s not as hard as we might think.

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Episode 258: How to become a more effective agency leader with Elise Mitchell

Many of us have earned our MBAs in leadership over this past year. As we wrap up 2020, we have some ground to make up and we can’t do that alone. We need to inspire our teammates to rise to the occasion, overcome their personal speed bumps, and build momentum as we drive to the end of the year. Elise Mitchell’s experience running agencies and coaching business owners provides actionable clarity on how we get there.

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Episode 257: How agencies can use public speaking as a biz dev tool with Grant Baldwin

They say that the only thing we fear more than public speaking is death. That’s some pretty deep seeded fear! On top of the fear, many agencies want to leverage speaking as part of their biz dev strategy but there are so many questions. How do you get in front of the right audience? How do you capture email addresses from the stage? How do you convince event organizers that you have something of value to offer? The good news is – it’s not as scary or as hard as it might appear.

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Episode 256: Putting systems and processes into your agency with David Jenyns

Agency growth isn’t easy and it isn’t a given. It’s not because agency owners don’t want to build their agency to be sustainable, scalable, or sellable down the road. It’s because they consciously or unconsciously avoid putting systems and processes into place. Instead of having a “your agency name here” way, every one of your team members has their own way of serving clients and getting the work done. When you’re five people, that’s tolerable. But once you get past ten employees or so, that breaks and you are stuck. Want to get unstuck?

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Episode 255: Your agency in the post-COVID world with Drew McLellan

There’s no doubt that covid is going to leave its mark. For most of us, it’s the most disruptive event of our lifetime. The question is – what are those lasting marks? In this solocast, I’m going to walk you the changes that I think are inevitable. Some of them are short term and others will be around for many years. The good news is – it’s not all bad news!

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Episode 254: Looping your agency into the membership economy with Robbie Baxter

We all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and subscriptions we pay for each month. It’s about how we are treated and cared for by the businesses whose programs we join. As we think about how to strategically guide our clients – this is a concept we need to understand.

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