My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Play(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)Episode 154: Talk Triggers and Chatter Matters: Word-of-Mouth Marketing with Daniel Lemin
Daniel Lemin is a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team, Daniel led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.
Episode 153: Company Culture – Living What You Say You Do with Gina Trimarco
Gina Trimarco is the chief results officer and founder of a company called Pivot 10 Results. In this episode, I wanted to get her take on some of the challenges owners are facing in the current business climate – mainly getting and retaining the right employees. Work culture is a big part of that equation.
Episode 152: Entrepreneurial You: Building Multiple Income Streams with Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. She is also the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.
Episode 151: Mastering the Value Conversation with Blair Enns
Blair Enns is an expert in sales, particularly in the creative services industry. He started his career working for a number of Canadian ad agencies and design firms. In 2000, he struck out on his own with a consulting practice named Win Without Pitching. In our conversation, Blair will walk us through a framework developed over decades of learning, trying, failing and perfecting value-based selling for creatives.
Episode 150: How to attract and retain quality talent with Drew McLellan
Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.
Episode 149: Embracing the Storytelling Edge with Joe Lazauskas
Joe Lazauskas is an owner and the director of content strategy at Contently. If you're not familiar with Contently, it is a content strategy practice. It offers a dashboard, but they also help big-brand clients create stories and content for those brands.
Episode 148: Purpose-Filled Recruitment and Retention with Steve Lowisz
Steve Lowisz is an expert on talent acquisition, talent assessment, personal development, diversity & inclusion, and business performance. He has more than two decades of research and practical business experience allowing him to serve hundreds of organizations and thousands of individuals.
As CEO of the Qualigence Group of Companies that he founded in 1999, Steve regularly contributes to Industry events and publications and has been featured in Fortune Magazine, CNN Money, The Detroit Free Press and on Bloomberg Radio.
Episode 147: Serve Your Clients: Selling Without Selling with Michelle Weinstein
My guest for episode #147 is Michelle Weinstein. Michelle has done it all. She's been on Shark Tank. She has raised over a million dollars for her last company, and she now teaches entrepreneurs how to sell.
Episode 146: Developing a digital-first DNA with Chris Aarons
Why do some agencies seem to “get” digital transformation and others struggle to cross that hurdle? Even more puzzling – among the ones who do get it – why are so many of them struggling to make money at it?
These are some of the daunting questions I’m exploring in this episode with my guest Chris Aarons. We all understand that digital transformation is happening. Few understand this as well as he does.
Episode 145: Top Agency Trends of 2018 (Part 2) with Drew McLellan
Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.