Build a Better Agency Podcast presented by HubSpot

My podcast, Build A Better Agency, is completely focused on helping you do just that.  No matter how strong, big or well-known your agency is today — I believe it can get even better.  My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.

Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.

While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.

We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.

GuestIf you have been asked to be a guest – all you need to know is right here (and will be emailed to you)
If you think you’d be a good guest – shoot me an email.

Episode 111: Teach Clients What to Do -- Not How to Do It, with Sam Mallikarjunan

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and he is also the co-author of the book How To Sell Better Than Amazon (which, thanks to the publisher, is ironically available for purchase on Amazon).

Episode 110: How Big Should You Build Your Agency? with Drew McLellan

Drew McLellan is the CEO at Agency Management Institute. For the past 23+ years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Episode 109: How to Build an Audience That Will Want to Buy Anything You Sell, with Joe Pulizzi

Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fifth book “Killing Marketing” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.

Episode 108: How to Win Your Next Client, with Steve Boehler

Steve Boehler is a founding partner at Mercer Island Group - a strategic management and marketing consultancy. The company has three key practice areas: strategic business consulting, organization effectiveness, and client-agency relationships. They help companies and executives succeed. One of the ways they do that is by helping them better position themselves and sell more effectively by better bonding with prospects around the prospects' needs. They work with agencies of all sizes and types as well as consult to major clients in the US and across the globe like Microsoft, Ulta Beauty, PetSmart, Starbucks and many other fine firms.

Episode 107: How to Make Money with Web Dev, with Luke Summerfield

Luke Summerfield wakes up each morning excited to discover, experience, and share moments of inspirations. He does this at HubSpot, advising startups, writing, and speaking.

He founded the Growth-Driven Design movement which is transforming the world of web design. In the first twelve months, they grew from 0 -> 940 agencies in 50 countries offering GDD services to clients. Previous to HubSpot, Luke helped grow a digital marketing agency until it was acquired in 2014.

Episode 106: What You Need to Know Before Taking Your Agency Virtual, with Gerald Sexton

Gerald Sexton is Director of Employee Enablement at Goodway Group. Gerald joined Goodway in early 2016 and brings significant experience in leveraging human resources to improve business performance and employee experience. Throughout his career, he has worked in the consulting, medical, aerospace and defense, and satellite-entertainment industries. His most recent position as Senior Human Resources (HR) Manager for DIRECTV’s premier customer-retention center in Boise, Idaho, allowed him to demonstrate just how much impact a strong HR partnership can have. Using an integrated approach with site leadership, Gerald helped the site reduce attrition by 7 percent, creating three million in cost savings.

Episode 105: Are Creative Directors Going to be Extinct? with Drew McLellan

Drew McLellan is the Top Dog at Agency Management Institute. For the past 23 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Episode 104: How to Scale Your Agency and Prevent Scope Creep, with Ryan Meo

Ryan Meo has worked with hundreds of agencies and built thousands of websites over the years. About 10 years ago he started a company called Sitetology which turned into TheWebsiteProject.org and has been recently re-branded to ScaleSquad.com. They are a private label website services outsource solution for freelancers, small agencies, and even big agencies. They have helped more agencies than they can count go from trying to do everything on their own, to having a dependable, scalable, and affordable solution.

Episode 103: Thought Leadership Isn’t Optional, with John Hall

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

Episode 102: Why Your Agency Needs a Visionary and an Integrator, with Mark Winters.

Mark Winters’ passion is helping entrepreneurs get unstuck so they can pursue their freedom. Depending on the unique situation, Mark’s talent for introducing just the right combination of perspective and process sparks teams to start moving, move faster, or begin moving in the proper direction - with clarity. As a teacher, coach, and facilitator, Mark spends most of his time directly engaged with entrepreneurial leadership teams as a Certified EOS Implementer—helping them implement EOS in their own companies. He's delivered over 400 full-day EOS workshops with companies from around the U.S.