Build a Better Agency Podcast presented by HubSpot

My podcast, Build A Better Agency, is completely focused on helping you do just that.  No matter how strong, big or well-known your agency is today — I believe it can get even better.  My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.

Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.

While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.

We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.

GuestIf you have been asked to be a guest – all you need to know is right here (and will be emailed to you)
If you think you’d be a good guest – shoot me an email.

Episode 85: The Top Agency Trends of 2017 (Part 1), with Drew McLellan.

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Episode 84: How to Solve Tough Problems, with Tim Sanders.

Tim Sanders is a veteran sales, marketing, and HR leader with expertise in sales collaboration, relationship management, leadership, and customer experience design. For almost 20 years, Tim Sanders has closed deals and led B2B sales teams to victory using his Dealstorming methodology. He was an early member of Mark Cuban's broadcast.com and then later, CSO at Yahoo during their best days. Today he consults with leading companies on how to drain their pipeline, secure major accounts, and beat the competition with teamwork. Financial Times calls his latest book, “Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” a 'force multiplier.' He gives some unconventional insights that just may get you to the finish line on your next big selling opportunity.

Episode 83: How to Start Working on New Business, with Jake Jorgovan.

For several years Jake owned a video production agency. His business partner was the brilliant technician and he was the guy who got the agency the work. Jake landed multiple Fortune 500 clients and A-List touring artists by running a dream client campaign.

After leaving the video agency, Jake went out and worked as a digital marketing and web consultant for several years and eventually realized that he was much better at getting the work than he was doing it. At that point, Jake started pairing with other agencies to help them win more clients.

Episode 82: How to Stay Top of Mind, with John Hall.

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences.

In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.

Episode 81: How to Become the King of Your Category, with Christopher Lochhead.

Christopher Lochhead is co-author of Harper Collins' instant classic “Play Bigger” and host of the Legends and Losers podcast.

Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. He can recite much of The Big Lebowski but can't remember his wife's phone number. He's a proud advisor to nonprofit 1 Life Fully Lived, an ass-kicking public speaker, and surf / ski bum living happily ever after in Santa Cruz California with a wonderful tribe and 7 beautiful hens.

Episode 80: Minority partnerships – the Good, Bad and the Ugly, with Drew McLellan.

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Episode 79: How to Establish Yourself as a Thought Leader, with Aaron Agius.

Aaron Agius is one of the world’s leading digital marketers according to Forbes. He is CEO of Louder Online, one of the world’s leading digital agencies with a global reach.

Louder Online is an inbound marketing agency, working globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI.

Aaron is a highly sought speaker at Search, Content Marketing and Growth Hacking and many other conferences around the globe including the U.S, U.K, Brazil, London and Australia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients.

He is also a regular contributor to some of the world’s largest editorial publications, including Entrepreneur.com, Hubspot.com and many more, with thought leadership on marketing and business growth.

Episode 78: How to Get Your Team to Work Well Together, with Marcus Blankenship.

Marcus Blankenship is a management consultant, trainer and executive coach for software managers and leaders. He helps companies hire the right people, create the right culture, and set up the right process which achieves their goals. Managing a team isn’t something learned in college. In fact, his clients often tell him “I never prepared for this role, I always focused on doing the work.” If you’re ready to improve your leadership, process and team then you need to know Marcus.

Episode 77: How to Blend Content and SEO, with John Jantsch.

John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing,” “Duct Tape Selling,” “The Commitment Engine,” and “The Referral Engine.” He is also the founder of the Duct Tape Marketing Consultant Network. His latest book, “SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs,” is changing the way the world thinks about SEO.

Episode 76: How to Fill Your Sales Pipeline with Quality Leads, with Dan Englander.

Dan Englander is the founder of Sales Schema, where he helps marketing agencies grow by way of done-for-you lead generation and consulting. He's the author of Mastering Account Management. Previously, as the first hire at the animation studio IdeaRocket, he brought the company from zero to seven figures, encompassing dozens of Fortune 500 clients.

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