My podcast, Build A Better Agency, is completely focused on helping you do just that. No matter how strong, big or well-known your agency is today — I believe it can get even better. My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.
Each podcast is 30-45 minutes long and always ends with some next steps that you can take immediately to implement something you’ve heard.
While my intention is that these podcasts are designed specifically for agency owners, I do believe that any agency leader will gain new ideas, fresh perspective and maybe a kick in the pants or two from listening.
We’ll release a new episode every Wednesday and here are the links that I believe will be pertinent to you.
Download/subscribe to Build a Better Agency on iTunes(for the vast majority of you)
Download/subscribe to Build a Better Agency on Google Play(for most Android users)
Download/subscribe to Build a Better Agency on Stitcher
If you have been asked to be a guest – all you need to know is right here (and will be emailed to you)Episode 210: Don’t wait for your perfect day as an agency owner with Drew McLellan
In the agency world, there are days where it seems like tomorrow will never come. It’s easy to get fixated on what is broken or what else needs to be done. There’s always one more tweak and THEN things will be good.
Read More →Episode 209: How your agency should keep up with AI with Chris Penn
Our agencies and the work we do will inevitably be impacted by artificial intelligence in the next 3-5 years. That’s just a fact. Odds are, it’s probably already changing the way you do business every day. There’s a lot of hype and buzz about jobs going away and most agencies are struggling to figure out how to keep up.
Read More →Episode 208: Love is damn good business with Steve Farber
I’m a big believer in love. Sure — romantic love or the love you have for your family is awesome but that’s not what I am talking about. I am talking about loving the people on your team and your clients. It’s amazing the level of connectivity you can create when you lead with love. It may seem odd, but I think love is especially important in the workplace. Agencies lead with love towards their employees and clients will likely keep those employees and clients and enjoy the fruits of those relationships for many years.
Read More →Episode 207: A privacy primer for agencies with Ruth Carter
Many agency owners are struggling to not only understand laws like the CCPA and GDPR, but more important — determine what your agency has to do to be compliant and avoid liability. What laws apply to your shop and your clients? What does compliant even mean in terms of practical do’s and don’ts? What is the chain of responsibility if clients make bad choices? What are mistakes we should avoid?
Read More →Episode 206: How to become an authentic leader within your agency with David Wood
There are people who are considered leaders because their title says they are and then there are people who lead, no matter where in the org chart they may be. Agency owners can’t afford to be leaders in title only. We have to step into true leadership if we want our agency to thrive and grow.
Read More →Episode 205: The ideal salesperson for your agency already works in your shop with Drew McLellan
As agency owners, we all want to hire the mystical, magical salesperson that will allow us to hand that task to someone other than us. Can it be done? Yes, but probably not the way you think or wish it would happen.
Read More →Episode 204: A good lawyer saves an agency money, not the other way around with Jamie Lieberman
Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools.
Read More →Episode 203: Building wealth outside your agency with Chris Prefontaine
One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account.
Read More →Episode 202: Effective video marketing for agencies and their clients with Gideon Shalwick
You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?)
Read More →Episode 201: How agency owners can bridge the millennial employee divide with Chris Tuff
Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage and motivate them?
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