Podcasts

Episode 224: Agency culture redefined with John Waid

Culture matters. As agency owners and leaders, we get that. And we love creating a “great culture.” But, developing a great culture is about more than beer o’clock and having a ping pong table. Yes, fun is important. But if you want to attract and retain the top talent in your industry, that alone is not going to cut it.

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Episode 223: Find your agency’s next leader with Craig Barnes

Biz dev, mentorship, and relationship management are critical responsibilities of every agency owner. But the hours in a workday are limited, and if we fail to delegate with confidence, the work that is uniquely ours will not get done. It’s just too easy to get sucked into client work or internal issues that we shouldn’t be focused on. Every agency owner needs a #1 who walks, talks, and leads like an owner because they enable us to actually do our job.

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Episode 220: Strengthen your core and the core of your agency with Drew McLellan

Maybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable and we often expend a lot of energy anticipating the next storm. But if your agency’s core is strong, you can rest a little easier, knowing you can weather whatever comes. Just like you have for years. We forget how much we’ve already accomplished and survived when we’re heads down all of the time.

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Episode 219: A year of reflection and growth for agency leaders with John Jantsch

There was a time when you spent most of your time learning your craft. Whether it was account service or art direction or biz dev – you had to develop the skills to do your job well. There’s no doubt that our world demands on-going education so we can continue to serve our clients. But at this point in your career, you have the luxury of focusing on something a bit deeper — developing yourself as a leader, professional, and human being. That’s why I love John Jantsch’s new book The Self-Reliant Entrepreneur so much. It invites us to do just that.

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Episode 218: How agency owners can leverage a virtual assistant with Jess Tyson

Have you ever wished that you had a team member dedicated to helping manage your day, your email, your commitments, and your goals? When we have someone in the office, they often get usurped by other teams or the crisis of the day. That’s one of the many advantages of working with a virtual assistant. Many agency owners are enjoying added productivity and peace of mind that comes with someone always having their back thanks to their VA!

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Episode 216: Using AI to support your agency’s content strategy with Jeff Coyle

There are very few agencies today who aren’t trying to solve the content challenge. The content creation process is complicated and it’s often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren’t excited about paying for it. And it can be tough for us to document and demonstrate what’s working and what isn’t.

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