Podcasts Archive - Page 2 of 22 - Agency Management Institute

Episode 204: A good lawyer saves an agency money, not the other way around with Jamie Lieberman

Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools.

Episode 203: Building wealth outside your agency with Chris Prefontaine

One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account.

Episode 202: Effective video marketing for agencies and their clients with Gideon Shalwick

You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?)

Episode 201: How agency owners can bridge the millennial employee divide with Chris Tuff

Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage and motivate them?

Episode 200: Agency Trends Report Part 2 with Drew McLellan

During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer.

Episode 199: How agencies should approach influencer marketing with Shane Barker

Influencer marketing isn’t new. Remember Joe Namath in pantyhose? (If you don’t Google it)

Episode 198: The B2B sales blueprint for agency owners with Dan Englander

In all the years that I’ve been an agency owner (almost 25) and worked alongside agency owners (15+) there is a common pain point — biz dev. We love getting to the table and talking with a potential client about how we can help them. However, getting to the table feels like a slog.

Episode 197: What agencies don’t know about customer experience with Heidi Trost

The customer journey, UX, customer experience: buzzwords or actually points of value we can offer clients? I think in the hands of the under-informed and without good data, a process for gathering that data, and a genuine understanding of what the customer journey can tell us, it becomes a matter of hearsay and guesswork.

Episode 196: Is your agency sellable? with Terry Lammers

I know a lot of agency owners think about selling their shop. But do they think about it strategically? Or soon enough? Do they execute on a plan that will set them up for success 5-10 years before they’re ready to sell?

Episode 195: Agency Trends Report Part 1 with Drew McLellan

How’s your year going so far? I might have a pretty good idea already. We work with and see how 250+ small to mid-sized agencies are doing every year and there are always patterns that emerge.

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