How’s your year going so far? I might have a pretty good idea already. We work with and see how 250+ small to mid-sized agencies are doing every year and there are always patterns that emerge.
Read More →My entreé into agency life was as a copywriter. I loved digging around and finding the story underneath the story. That love was the foundation for my belief in the power of a strong and smart brand. For decades my agency has helped clients define, develop, and deploy their brand both internally and externally. It’s still some of my favorite work to do.
Read More →The challenge with digital trends is that they are moving so swiftly, it’s hard to keep up. There are so many shiny objects flying around our heads, it’s dizzying. How do you know which ones are worth tracking and learning?
Read More →Speaking engagements can be a great way for agency owners to connect with their sweet spot prospects and be immediately perceived as a subject matter expert. Wanting to book speaking gigs and being successful at making that happen are two very different things. Even if you have some speaking engagements under your belt, getting chosen by a conference planner is another challenge to navigate.
Read More →Whether we articulate them or not – we all have dreams. One of mine for me (and for all of you!) is to visit every Disney theme park in the world. Not that I want to mandate your dreams but who doesn’t love Disney?
Read More →Figuring out which prospects align with your sweet spot and then doing the work necessary to earn their business are the difficult tasks of agency ownership. It starts with understanding what your sweet spot is. Who do you serve best? Where do you have a specialized knowledge that gives you a competitive edge?
Read More →Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant?
Read More →From staffing challenges to constant client demands, agency life can be bumpy. Our industry is in a state of constant change and that’s not going to let up anytime soon.
Read More →This has happened at my agency and I’m sure it’s happened at yours. You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed
Read More →Every agency has a culture. The question is – is it intentional? And when I say culture, I’m not talking the beer thirty or holiday party aspects of culture.
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