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Podcasts

Episode 462:

Niching and thought leadership — the most critical components of biz dev with Susan Quinn

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As agency owners, we’re always looking for ways to improve our business development strategies and stand out in a crowded marketplace. This week, I’m flipping the script and sharing an episode where I was a guest on Susan Quinn’s podcast, Better Experiences by Design.

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Episode 461:

Collaborating with clients in our systems and processes with Xenia Muntean

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Systems and processes are a tough nut to crack for agency owners, and it’s even more challenging once you get clients involved. Many of us are accidental agency owners who thrive in the chaos and disarray of agency life but know that operating this way will reduce profitability.

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Episode 460:

Four things we need to make sales easier as agency owners with Drew McLellan

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As agency owners, one of the things we fundamentally get wrong in sales is how heavily trust plays a role in the process. We’re selling intangible services and solutions to people with a high price tag, and we expect prospects to trust that we’ll deliver on our promises.

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Episode 459:

Creating positive momentum and taking control over your work day with Jason Yarusi

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Agency owners have it tough these days, but we have more control over how hard it is for us than we think. This week, we’re going to talk in-depth about how we can change the course and direction of our business by changing our habits and mindsets.

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Episode 458:

Building a better pitch deck that gets you hired with Tom Martin

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When you’re stacked against other agencies with the same awards, credentials, and impressive case studies as you, it’s tough to stand out above the rest. But with the right pitch deck, you’re sure to catch the attention of your ideal clients.

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Episode 457:

Building the ideal agency-CMO relationship with Liza Adams

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CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know.

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Episode 456:

What agency owners get wrong about recruiting top talent with Michael Palma

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The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid.

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Episode 455:

The trends that affect agency owners and employees in 2024 with Drew and Danyel McLellan

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In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them.

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