Creating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content.
Read More →For 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands.
Read More →Fear is a familiar feeling in agency ownership. It’s easy to feel like you don’t know what you’re doing or might be missing something important, especially if you’re doing it all yourself.
Read More →One of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly.
Read More →Today on the podcast, we’re challenging how you approach B2B prospecting. If you’ve ever been afraid to openly advertise your pricing, roll out a free offer for new customers, or try something completely different from the agency norm, I hope this conversation inspires you to take the risk.
Read More →We always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team.
Read More →We’ve all been hearing it: a storm is coming. Or maybe it’s not. Depending on who you ask, we don’t know what our economic future holds. But one thing is for sure, if you stay prepared with recession planning, regardless of what the economy is doing, you can hold strong against those unexpected changes much more easily.
Read More →What do you think of when you hear about Disney? Fireworks, castles, and happy families all probably came to mind for a moment. But you probably didn’t think of dishware — and we’re not talking about those cups from the 90s with Lion King characters on them that were in every family’s kitchen cabinets.
Read More →What makes an employee want to stick around at your agency? Every year since 2014, we’ve been doing the research and compiling it into our Agency Edge Research to help agency owners get to the bottom of how to maintain employee satisfaction.
Read More →Are you making yourself irrelevant in your agency? We’ve been talking a lot lately about how important it is to have systems and processes in place so you can work less and get back to doing the parts of agency ownership that you love. But if you or anyone in your agency becomes irreplaceable, you will be stuck in your 60-80 hour work weeks.
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