Episode 368: The “Magnificent 7” of leveraging a book to find right-fit clients with Henry DeVries

One of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly.

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