2023: Building Trust And Revenue With Existing Clients – How To Keep Them Spending With Your Agency

In our 10th year conducting our annual Agency Edge study, we focused our attention on agency clients again.

When we last checked in with this audience in 2021, we unlocked insights into what role agencies played in clients’ worlds as they tried to keep their heads above water during the COVID-19 pandemic, economic fluctuations, and supply chain and logistics challenges.

This year, we decided to explore agency clients’ attitudes, perspectives, beliefs, challenges, and desires for agency relationships in the post-COVID world — to answer the following questions: When and why do agency clients spend more money with their current agency? How do clients describe their “best agency”? What do clients want their relationships with agencies to look like in 2023? How can agencies improve their approach to serve their clients better?

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