2020: How are clients reacting/planning given COVID’s impact?
For our 2020 study, we’d initially planned to go into the field in the first quarter of 2020 to explore how clients expected to react if there were to be an economic downturn, which many had been predicting/expecting for over 12 months.
When the pandemic hit the US in mid-March, we pivoted our questions to explore how clients feel about their organization’s ability to weather the current recession, the actions they’d already taken, and how likely they are, in the future, to make changes that could put their agencies at risk of losing business or, on the flip side, offer agencies additional opportunities for growth.
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We will be doing a deep dive (90 minutes) webinar where we examine each question/response in depth on November 4th at 11 am central. You are welcome to join us.
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