Podcasts

Agency leaders have some of the most important roles in the agency. They’re key team members supporting the agency owner in the agency’s day-to-day operations and taking on roles that allow the agency owner to focus on business development and other key tasks.

Agency owners and leaders are no strangers to proposal writing. But despite our vast experience, there are things we still get wrong, and there is always something we can improve — especially as the industry shifts and changes so quickly.

When I was an agency employee, I admittedly hated being told what to do or how to do it. So naturally, systems and processes really rubbed me the wrong way.

Finding right-fit clients is one of the never-ending juggling acts of agency ownership. We need to keep the pipeline full, but we don’t want to rely only on referrals or say yes to clients who don’t fit our niche or values.

Every agency should be able to run at 20% profitability on a consistent basis. But as agency owners, sometimes we get in our own way and become the bottleneck to our agency growth.

For many agency owners, sales is a necessary evil. For others, it’s your natural gift, and you look forward to doing it. Either way, you can always benefit from making it easier and better for you.

We’ve spoken before about how podcasting is a great tool for building an audience that sees you as a thought leader. That’s still true, but simply having a podcast is not enough.

As agency owners, we’re always looking for ways to improve our business development strategies and stand out in a crowded marketplace. This week, I’m flipping the script and sharing an episode where I was a guest on Susan Quinn’s podcast, Better Experiences by Design.

Systems and processes are a tough nut to crack for agency owners, and it’s even more challenging once you get clients involved. Many of us are accidental agency owners who thrive in the chaos and disarray of agency life but know that operating this way will reduce profitability.

As agency owners, one of the things we fundamentally get wrong in sales is how heavily trust plays a role in the process. We’re selling intangible services and solutions to people with a high price tag, and we expect prospects to trust that we’ll deliver on our promises.