Since 2015 we’ve featured some amazing, smart and generous guests on our podcast, Build A Better Agency. I know as the conversation wraps up — I always want even more of their smarts. I’m hoping you react the same way.
So I decided we needed to find a way to get you even more of their good counsel, inspiration, and experiences to help you grow your agency. Fortunately, many of our guests have written books, offer classes or have other cool things that would serve you well.
Every week, we are going to do a drawing to give away something helpful from one of our guests. You only have to register once and you’ll always be eligible to win — each and every week!
Please fill out the form below and this week, you might win:
This week’s giveaway!
Talk Triggers by Jay Baer and Daniel Lemin
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.
Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.
All you have to do is register once — and you’re in every week’s drawing!