“Thank you for developing current,relevant workshops that are going to help me generate ROI quickly. This workshop really lit a fire under us. We went home and starting talking PR to our clients and saw an immediate increase in our monthly fees. ”
“Between traditional and digital PR — this was a must attend!”
Our Build a PR Practice Inside Your Agency workshop focuses on the hottest trend in marketing and the biggest opportunity for you to score some serious ROI. Public Relations. But this isn’t your granddaddy’s PR!
This workshop will teach you how to develop a public relations mindset inside your agency, how to map out a PR plan and execute it for big exposure for your client and big profits for you.
We will share templates, tools, and dummy proposals and plans — so you can see how to make it happen without having to reinvent the wheel.
We’ll cover:
- What is PR today
- What deliverables can you sell and how do you price them
- Working with your clients to define who they are and what their key messages need to be
- Creating a win win relationship with the media
- Writing winner proposals
- Leveraging social media and digital tactics
- Building your internal PR team
- Measuring and reporting results
AMI’s workshops are where small- and medium-sized marketing communication companies come to learn and discuss their most important challenges. This is like no other meeting you have attended. You’ll walk away with fresh ideas, feeling excited about your business’ possibilities and re-charged to take on the day to day challenges of running an agency.
All of our workshops are comprised of non-competing participants from all parts of the marketing communications industry—B2C and B2B ad agencies, graphic design, media, interactive and public relations firms. We don’t teach you how to create better advertising or build a better website.
We teach you how to build a profitable business so you can build your wealth.
Why don’t you join us? We’re confident that your agency will never be quite the same again.
Sign up for the Build A PR Practice Inside Your Agency Workshop Today!
November 6 & 7, 2014 (8-5 on the 6th and we’ll wrap up at 3pm on the 7th)
Click for PDF Registration Form
or
Click here to register securely online
Tuition: $1495 for the first attendee. $1095 for each additional attendee.
Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations and dinners are not included.
Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.
About Drew McLellan: Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and top dog at the Agency Management Institute. He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line. He has written two books and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”
