Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay
The pandemic wasn’t the first time agency owners and advertising leaders “rented” talent. The 2008 recession forced many businesses to outsource advertising work.
In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups