Most people think that once you "niche down," you're stuck. It's not true. When you run a successful niche business, you can speak to an incredibly specific audience on topics they care deeply about. That kind of personalization is increasingly sought these days, as 71% of consumers say they crave individualization from their brand interactions. In this piece I recently contributed to Entrepreneur.com, I share a few recommendations on learning when to change trajectory and leverage your pivot into a world of potential abundance, not scarcity.

Sometimes, being the leader isn’t the only role you want to have in your agency or organization. Maybe you’re interested in being the creative director, the chief copywriter, or the guru of account services. That’s not unusual. Most leaders have other talents that give them enjoyment. The freedom to play any role in your organization is one of five that too many CEOs don’t take advantage of. In this piece I recently contributed to CEOWorldMagazine.com, I discuss how you need to start exercising the freedoms that come with being in charge.

The bottom line is that you can’t achieve success if you don’t foster a high-trust team. When people work in environments where they mistrust or fear leaders, they react based on the possibility of punishment. They’re stifled, not motivated. Over time, their commitment and enthusiasm will wane. If you want to retain high performers amid the current labor market shake-up, you need to assess your trust factor. In this piece I recently contributed to AdvertisingWeek.com, I discuss what steps to take to start thinking and acting like a trusted leader.

When you control your time, you control several other factors: your efficiency, your quality of work, your anxiety levels and your professional reputation. No one wants to be seen as a leader whose procrastination keeps putting the business at risk or leading to missed opportunities. In this piece I recently contributed to Forbes.com, I discuss four ways busy professionals can manage their time better.

Pinterest has evolved from a playground for hobbyists, wedding planners, and generalist creatives to a site that offers serious advertising advantages. However, many marketers do not realize they can leverage it for everything from brand recognition to direct sales. In this piece I recently contributed to SpinSucks.com, I discuss four key tips in how to use Pinterest in your next marketing campaign.  

You have a duty to everyone who trusts you. Part of that duty is making sure you don’t leave the legacy of your organization up to chance. In this piece I recently contributed to Forbes.com, I discuss how to to ensure the longevity of your agency by preparing your people for when and if the unthinkable happens.