Episode 96: Driving Leads and Sales Through Conversion Optimization, with Justin Christianson.

Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.

 


 

What you’ll learn about in this episode:

  • How Conversion Fanatics was born
  • Why you have to track and learn why people do what they do
  • The basics of conversions
  • Big mistakes people make when attempting to get people to convert
  • How to start testing for conversions
  • How to get your clients to actually do case studies
  • Some of the most surprising things Justin has learned from conversion testing
  • What makes an employee good for conversion work
  • Why split (A/B) testing and conversion optimization are two very different things
  • Why you must approach working with other agencies for a client with no ego
  • VR and video: why these two technologies are only going to grow in the future
  • How Justin stays on the cutting edge
  • How to pick the clients that are right for your agency

 

The Golden Nugget:

“Lead visitors down the path to the end goal at which you want to achieve.” – Justin Christianson Click To Tweet

 

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