Marketers, There Isn’t an Algorithm to Finding The Perfect Agency

From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to help marketers find their “soul mate” agency, much like what Match.com promises to do for [...]