The 5 Stages of Business Development in Client Services
Get to the point where you can readily reject clients that don’t fit within your company’s ethos, thereby allowing more time to focus on the brand itself.
In this piece I recently contributed to Entrepreneur.com, I discuss how to dive into business development to improve client services.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups