We know that any agency of any size can be profitable. It all boils down to understanding the levers you can adjust to keep yourself within a certain level of profitability, no matter what is happening with your clients, your team, the economy or the world around you.
Sounds simple, doesn’t it?
Fortunately, it’s easier than you’d think. On paper. Actually, doing it is much more challenging. Knowing the right things to do and doing them are two completely different things.
Which is why we’ve designed this course to be a mix of learning and accountability. Because we all need both the knowledge and the encouragement to put the knowledge into practice. No matter how challenging it may be to do so.
At the end of the day, our job is to give you the best practices and agency specific KPIs, so you know what to do. And then to support you as you weigh the black and white of the best practices with the nuances and art of owning and running a business.
This course is broken up into two distinct parts. The learning and the application of the learning.
The learning: Each module will walk you through the best practices that will keep your agency profitable. Think if the KPIs and best practices as the bumpers you use when you take your kids bowling. There’s no way for them to get a gutter ball. If you stick to the rules, you cannot be unprofitable. It’s really that simple. Play by the defined rules and you will always make money.
Each module will wrap with homework for you to do, to apply what you’ve learned and to identify where you’re outside the boundaries. You’ll see exactly where you are, versus where you should be. That clarity will allow you to make better decisions and enjoy a more stable, profitable agency.
The application: This is where we get into the grey area of real life. Sure, you can honor the staffing ratios, but it may mean losing a valuable team member. Or raising your prices and risk losing a client. The art of owning/running an agency is finding the balance between the best practices and your reality.
Modules
- Module One: Financial KPIs
- Module Two: Owner role KPIs
- Module Three: Team Member KPIs
- Module Four: Business Growth KPIs
- Module Five: Delivery KPIs
Note: Each module has a video component (typically about an hour) and some homework tied to that specific video.
Accountability
It’s one thing to know a fact, it’s a whole different ball game to apply what you’ve learned when it has real life consequences. That’s why we are holding monthly zoom gatherings for you to pose questions, wrestle with the decisions you need to make, and talk about all of the grey that lives in between the black and white.
This is a no judgement zone. None of you will follow each and every KPI to the letter. Our goal is to help you think through your decisions, work through the consequences of that decision and put together a plan to move forward.
To accommodate the world clock, we’ll hold two Zoom meetings per month to try to make it work for almost everyone.
The meetings will be held at 9 am mountain and 6 pm mountain on Mondays, so hopefully that will work for most people on the planet.
Investment: $5,000
You’ll have 6 months to complete the course (all five modules) and an additional 6 months of accountability support.
To sign up for the course, email us here.
