“Following this model has changed the way our agency approaches biz dev, and we’ve got a better, fuller pipeline than ever before!”
The workshop Build a Sales Machine is built specifically for agency owners, business development leads, and the marketing and content people who feed the pipeline.
Most agency sales don’t fail because the agency isn’t good. They fail because the agency doesn’t have a machine. There’s a hustle. There’s a scramble when a client leaves. There’s a burst of activity every time the pipeline looks thin. And then it all quiets down again until the next scare.
Let’s be honest about why most agencies don’t have a real sales machine:
- You’re the only real salesperson, and you sell hardest when you’re the most terrified
- Your “sales strategy” is a LinkedIn habit, a couple of referral partners, and hope
- You create random content when you have time, so it never compounds into authority
- You have a list of dream clients in your head, but nobody is systematically warming them
- You treat current clients as the delivery job — not as the single biggest source of growth, proof, and referrals
- You’ve never mapped the actual path a stranger takes from “who is that?” to “we should hire them”
On top of that, your agency:
- Doesn’t have a cornerstone content asset that anchors your authority and feeds everything else
- Isn’t repurposing what you already create into cobblestones that reach different audiences at different stages
- Doesn’t know which 25 prospects you are actually pursuing this quarter
- Isn’t building relationships with the influencers and allies who could open every door you need
- Doesn’t turn client results into case studies, proof, and stories that feed the top of the funnel back in
Our one-day workshop, Build a Sales Machine, was built to solve this once and for all — using the same 5-Ring AGI Engine that powers our Sales Momentum Learning Lab. Can every agency build a machine that brings right-fit prospects to their door? Yep. But it takes a system, not a stunt.
Here’s the bottom line: when the engine is built, the agency stops chasing. You create one cornerstone — a podcast, a research study, a book, a video series — and it feeds everything else. Cobblestones cascade out of it. Strangers discover you. Influencers share you. Prospects knock. Current clients expand. Their results become your next round of content. And the whole thing compounds.
We’ll cover:
- The 5-Ring AGI Engine — and how content cascades through every ring so right-fit prospects come to you because you’re the safe, logical choice
- Your authority position — picking the niche and the cornerstone content that will power the whole engine (podcast, research, video, or writing)
- Cobblestones — how one cornerstone asset becomes blog posts, social, email, videos, quote cards, ebooks, and trade articles that reach different audiences at different stages
- Ring 1 — Current Clients: why 70% of growth lives here, and how to keep wooing the deer already eating from your hand
- Ring 2 — Your Nano List of 25: how to pick the 25 best-fit dream clients and stay in front of them every 6–8 weeks with hyper-personalized generosity — not pitches
- Ring 3 — Identified Prospects: how to keep teaching so they knock when they’re ready, instead of chasing them until they hide
- Ring 4 — Influencers & Allies: how to earn their respect with your work so they co-create, share, and refer without you ever having to ask
- Ring 5 — Don’t Know You Yet: how strangers discover your cornerstone or your cobblestones and get pulled deeper — no pitch, just value
- The three loops that make it a machine — Visibility, Opportunity, and Revenue & Retention — and how to tell when a ring is stalled versus when it’s just warming up
- How results become content, and how content creates content, so the whole engine compounds instead of resetting every January
- The weekly rhythm and homework that turn all of this from a plan into a permanent part of how your agency sells
Of course, there’s a ton of interaction, so each workshop is unique to the participants. You’ll walk away with a picture of your own 5-Ring Revenue Engine, an honest read on which rings are working and which are cold, and a step-by-step plan to build the machine — starting with the cornerstone asset that’s going to power the whole thing.
Workshop Schedule is 9 am – 3 pm (Mountain Time) on November 10th
Sign up for the Build a Sales Machine Workshop Today!
The workshop is taught virtually.
Click here to Register Online – November 10th, 2026
Tuition: $1,295 for non-members. $995 for members. Each additional registrant gets an additional $200 savings.
Our cancellation policy is here.
Money-back guarantee: If you are not completely satisfied with this workshop for any reason, just call or email us, and you will be refunded 100% of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.
About Drew McLellan: Drew is a 25+ year agency owner, nationally renowned speaker, AdAge-ranked blogger, Agency Advantage facilitator, coach, and CEO/Partner at Agency Management Institute.
He has written several books including Sell with Authority (2020) and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”
Drew works with the owners and leaders of over 300 agencies a year, helping them increase their bottom lines.