Why Accountability Partners are Vital to Your Professional Growth with Adam Carroll

Agency owners are creative by nature and as such, our minds are churning 24/7 with ideas and new initiatives we want to experiment with and implement. But which ones are worthwhile? What should we pursue and what should we skip over? It’s helpful to have a sounding board to explore these potential directions before you take off after them. In this podcast, my guest Adam Carroll has been able to harness the power of great partnerships (accountability partners and mastermind groups) and effective accountability to help determine which ideas really deserve attention and which ones don't. Adam has been able to rely on his mastermind groups for accountability, brainstorming, and guidance, and he leverages his accountability partners for productivity and challenging his habits and patterns. Both avenues, accountability partners and/or mastermind groups, are exceptionally valuable to your business because they help you dig a little deeper and hold you accountable. Adam and I explored these ideas from an agency’s perspective by showing you: How having accountability as an owner allows you to put your time into the ideas that matter, making the most impact for your agency How he makes the most of slow business periods to increase productivity How to find a great accountability partner who will be more concerned with pushing you forward, rather than protecting your feelings How to work on your business, not in your business. How taking five minutes to create a list of the people can help you find your perfect mastermind group. Adam Carroll is quickly being recognized as one of the top financial educators in the country based on his core message of “you are the architect of your own life.” Adam has presented all over the [...]

By |February 8th, 2016|

Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner

I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund check if it doesn’t deliver the results. Are you willing to guarantee your work? To make that kind of promise — you’d better be ready to bring the goods. In my podcast conversation with Stephen Woessner we dig into how today’s agency needs to understand their client’s need for verifiable and predictive ROI and that the agencies that can deliver on that expectation, can plan on a long and fruitful existence. To build that kind of agency — it takes a brilliant methodology, incredible transparency and more accountability than most agencies have in their processes. But it is possible.  And highly profitable. Stephen and I talk predictive marketing specifics about how agencies can deliver leads and sales for their clients and best of all — get credit for doing so. We get into the nitty gritty of issues like bounce rates and the impact that has on sales and we talk philosophically about recognizing that your clients exist in a holistic ecosystem and their agency had better be able to influence every facet of it. You’ll be taking notes through this one so be prepared. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/stephen-woessner/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, [...]

By |November 4th, 2015|

Hey agency owner — read these books

I read. A lot. I'm convinced it is one of the reasons I'd had the good fortune to be successful, find and keep awesome clients and stay on track. Books teach, inspire, kick us in the rear and keep us relevant. So here's my message for today: read these books.Many people ask me for book recommendations, so I thought I'd keep my list via an Amazon widget that I will keep updating.  I hope you find some new favorites among this list.// <![CDATA[ // ]]>Amazon.com Widgets

By |May 3rd, 2015|
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