Hey agency owner — read these books
I read. A lot. I’m convinced it is one of the reasons I’d had the good fortune to be successful, find and keep awesome clients and stay on track. Books teach, inspire, kick us in the rear and keep us relevant. So here’s my message for today: read these books.
Many people ask me for book recommendations, so I thought I’d keep my list via an Amazon widget that I will keep updating.
I hope you find some new favorites among this list.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups