Episode 91: Creating Content that Attracts the Right Clients, with C.C. Chapman.

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company.

He is the co-author of the International bestseller “Content Rules” and is also the author of “Amazing Things Will Happen.” He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.

 


 

What you’ll learn about in this episode:

  • Social Good: giving your employees an opportunity to make a difference
  • How to pick the right cause for your agency to support
  • Don’t be too humble: why you need to talk about the non-profit work that you do
  • The International bestseller “Content Rules” C.C. co-authored
  • Speak Human: the most violated rule from “Content Rules”
  • Differentiation: what makes your agency different?
  • Creating content that plays to your strengths
  • Why you can’t afford not to have content for yourself (and how to get it produced if you honestly don’t have the time to do it personally)
  • Building trust by giving away at least pieces of what you do
  • How to make your content stand out from all the other content out there
  • Connecting your offline life with your digital presence
  • Doing a regular social media audit to make sure your content is presenting your agency the way you want to be presented

 

The Golden Nugget:

“If something unique about you scares off a potential client, you didn’t want that client.” – @cc_chapman Click To Tweet

 

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Ways to Contact C.C. Chapman:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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