“The conversation about taxes alone was worth the workshop fee. I went right home and ran our numbers through your financial dashboard and I couldn’t believe my eyes. I made adjustments immediately and all of a sudden — there was more money at the end of every month!”
The workshop Money Matters is built specifically for agency owners and their right-hand financial team members (CFO, Accounting Manager, Bookkeeper, etc).
When it comes to money and agencies — there’s a big difference between holding company agencies of the world and you. Good news is — you can make as much money, if not more than they do — if you manage your finances right.
But you can’t do it the same way they do.
If your company has fewer than 50 employees, the great big numbers you read in the trade publications and all the research reports about advertising agencies, interactive firms, or public relations firms just don’t apply to you. Our agencies are different and we measure our performance and results differently.
Of course we are all in business to make a profit, but the way the big guys get there and the way we get there is really different. We’re lucky, because our businesses are smaller and easier to manage.
If you try to manage your business financially the way the big guys do, the rewards won’t be as great.
Our two-day workshop, Money Matters for Agency Owners, was developed especially for principals, financial managers, and operation managers in marketing communication firms (advertising, design, digital, marketing and public relations). Our objective is NOT to turn you into a bean counter. We want you to learn how to use the numbers to your advantage, maximize your profits and grow the company.
Most owners of small marketing firms have not had specific accounting training other than what they may have learned from their accountants. Our mission with Money Matters for Agency Owners is to make it easy to understand how the firm is performing and then how to leverage the results for even better profits and growth
And, of course, Money Matters for Agency Owners is about the benchmarks you should use to operate profitably. You will learn about the AMI Report Card and other critical dashboards that will let you know if your company is in trouble at a glance. Now, instead of just getting the numbers, you read the key metrics with dynamic charts.
You will learn what salaries other marketing firms are paying for various positions; healthcare benefits; vacation pay, holidays, personal time off; profit sharing, and more.
We’ll talk taxes, dashboards, best practice staffing metrics, getting your money out of the business before you try to sell it and much more.
Get ready for two days of talking about money and how to put more of it in your pocket. We’ll cover:
- Agency specific financial metrics and benchmarks
- Ratios you should use to run your agency profitably
- How to build your wealth as an owner
- Succession planning and how to think about your exit strategy (and how to get your agency ready)
- Pricing/Proposals techniques so you stop leaving money on the table
- Cash flow strategies and management
- A bonus structure that will delight your employees and teach them how to think/behave like agency owners
- Fraud proofing your agency (agencies under 100 employees are the largest victims of fraud)
- The mistake you’re making that, if corrected, could put another 5% on your bottom line
- Tax strategies that make all those hours you’re working worth it
As you can see, if it’s about any aspect of money/agency ownership – we cover it! And of course, there’s a ton of interaction, so we also end up talking about whatever the participants want to talk about.
Workshop Schedule
Day One: 9am-5pm MT
Day Two: 9am-3pm MT
Lunch provided both days.
Sign up for a Money Matters for Agency Owners Workshop Today!
The workshop is in Denver, CO at the Tivoli Student Union (Auraria Higher Education Center).
Click here to Register Online – September 19 & 20, 2024
Click here to Register Online – February 26 & 27, 2025
Click here to Register Online – October 23 & 24, 2025
Tuition: $2,195 for the first attendee. $1,995 for each additional attendee. ($300 discount per person for AMI peer network members)
Tuition price per person includes all meeting materials, and lunch both days. Travel, accommodations, and other meals are not included. Our cancellation policy is here.
Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.
About Drew McLellan: Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and top dog at the Agency Management Institute.
He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line.
He has written several books including Sell with Authority (2020) and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”
