Your employees are some of the greatest advocates for your agency, which means it is critical to help them understand your agency’s identity. From day one, new hires should get a sense of what your agency is, what its mission entails, and what sets it apart from competitors.
In this piece I recently contributed to SpinSucks.com, I discuss how from the second a new hire joins your agency, you have an opportunity to educate them to serve as advocates.
