Episode 82: How to Stay Top of Mind, with John Hall.

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences.

In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance.

 


 

What you’ll learn about in this episode:

  • John’s new book “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You”
  • How John’s book fits into his thought leadership strategy
  • Why staying top of mind is a great strategy for developing trust
  • Short-term to long-term memory: consistently engaging people so that they remember forever
  • Why you need to make yourself approachable
  • Why showing your failings and foibles does not diminish your thought leadership
  • Why you must understand what is truly helpful for individuals
  • Why you must help people without expecting anything in return
  • How to tell people how you helped them without it sounding self-serving
  • Why you shouldn’t be too aggressive and should build a relationship over time
  • Why you need to start small with changing how you relate to others

 

The Golden Nugget:

“You want to come to someone’s mind in their moment of vulnerability.” – @johnhall Click To Tweet

 

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Ways to Contact John Hall:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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