Speakers:

At AMI, we’re fortunate to work with many brilliant professionals who also serve agencies and agency owners. We learn from these generous leaders when they appear on the Build A Better Agency podcast, when we teach workshops with them, when they serve AMI agencies, and when they show up with their best guidance for an event like Kick COVID to the Curb.

Drew McLellan

Agency owner and CEO of Agency Management Institute

Session: How Your Agency Will Change

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR)…. and this event!

Cecilia Gorman

Manager Development Expert, Creative Talent Partners

Session: Back Over The Threshold: Helping Employees Return to Work Safe and Supported

Cecilia Gorman is a Southern California native and a veteran of the advertising industry. From print production and creative services to leading employee development within HR, Cecilia Gorman developed her chops at agencies and brands both large and small – most notably Y&R, Oakley and Innocean. She currently consults on manager development, helping creatively-minded companies strengthen the communication, leadership, and effectiveness of managers of all levels. Her signature program is Manager Boot Camp, a 4-week digital course and we’re excited to have her share with us today.

Lee McKnight Jr.

Vice President of Sales, RSW/US

Session: A Case Study Creation Roadmap for Agency New Business

Lee McKnight Jr. is the Vice President of Sales for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies and marketing services firms. After graduating law school, he worked for an internet healthcare start-up until the bubble burst in the late 90s.

Fast forward through some interesting marketing and sales positions to RSW/US where Lee has worked with agencies of all types to help drive their new business efforts. Married with two children, he’s a big fan of history, comics and horror novels, and plays in a few bands in Louisville and Cincinnati when time permits.

Doug Kauffman, CPA

CEO, Kauffman CPA Company

Session: Avoiding the Cash Flow Crash

As founder and CEO of Kauffman CPA Co, Doug and his team are on a mission to provide creative agency owners with the strategic support and accounting resources they need to make better decisions and run a better business. Doug is passionate about partnering closely with business owners to guide them to a better financial future.

Nicole Mahoney

CEO, Break the Ice Media

Session: Pivoting to Virtual Events for your Agency and Clients

Nicole started Break the Ice Media in 2009 in response to the evolving needs of small to medium sized businesses as the advertising landscape started to change with the advent of social media and other non traditional advertising outlets.

Her dedication to the tourism industry keeps her team informed on current trends and best practices, regularly attending tourism conferences and travel shows. Nicole also hosts the weekly podcast Destination on the Left, interviewing tourism professionals from around the globe on creativity and collaboration in the industry.

Lindsay O’Neil

Senior Consultant at Mercer Island Group

Session: The 5 Keys to a Great Virtual Pitch

Lindsay O’Neil, a Senior Consultant at Mercer Island Group, has participated in extensive research across all marketing practices including Media, Digital, PR, Advertising, and Social. She has led and participated in numerous agency searches for clients like Envestnet, Zillow, Barre3, TrueCar, Brooks Running and Hitachi Vantara. One of her key strengths as a consultant is her deep understanding of marketing strategy and agency new business development practices.

Prospecting for New Business - Tom Martin

Tom Martin

President, Converse Digital

Session: The 5 P’s of Selling Greatly

Tom Martin shows agencies how to Sell Greatly by teaching them to create conversations with their prospects and then turn those conversations into clients.

His “getting known for knowledge” approach to Painless Prospecting has produced 10 straight years of agency growth without a single cold call, unsolicited email or clutterbuster – and best of all – not a single RFP or competitive pitch.

Through a combination of content curation and creation, public speaking, and networking at scale, Tom has systematically built a new business flywheel that consistently throws off highly qualified leads that show up in his inbox ready to say yes to doing business with his firm.