We’re very grateful that many other publications seek us out to comment on various aspects of the agency business.
Here’s a sampling of our recent articles and podcast appearances in some of them.
2024
Appearance on Sell with Authority Podcast — Build a Community for the Right Reasons
Appearance on People Solutions Podcast — Selling with Authority for Recruiting
Appearance on Better Experiences by Design — Business Development Tips for a Higher Win Rate and Stronger Pipeline
Appeared on The Progressive Agency Podcast — Growing Your Existing Clients for Sustained Growth
Appearance on Smarter Marketers — How to Find the Right Agency for Your Business
Appearance on The ChatGPT Experiment — Ad Agency Life & ChatGPT
Appearance on The Digital Agency Growth Podcast — Building Trust and Scaling Through Thought Leadership
Appearance on The 19 Marketing Podcast — The Future of Agency Relationships
Appearance on Desuckify Work Podcast — Creating a More Human Ad Agency
2023
Appearance on Smart Agency Masterclass — What Do Clients Really Want from Their Agency Partners?
Appearance on The Agency Profit Podcast — Critical Agency Metrics for Scale and Profit
Appearance on The Vertical Go-to-Market Podcast — What Well-Run Agencies are Made Of
Appearance on Digital Velocity — Creating Agency Partnerships That Grow Business
Mediapost.com — When Running An Agency, What You Measure Matters
ChiefExecutive.net — Weathering the Economic Storm With Recession Planning
Entrepreneur.com — How to Free Up More Space in Your Business for Creativity
Advertising Week — A Creative’s Perspective on Innovative Creative Briefs
CEOWorld.biz — How to Think Future-Foward In Your Succession Planning Strategy
SpinSucks.com — How Remote and Contract Workers Fit Into Agency Culture
Mediapost.com — When Scaling Is The Goal Process, Procedures Are Critical
MarketingProfs.com — 3 Ways to Help Women Join the Ranks of Agency Owners
ChiefExecutive.net — I Experienced Serious Burnout. Here’s How You Can Avoid It
Forbes.com — Thought Leadership Is the Boost Your Business Needs — Here’s Why
Marketing Agency Insider — 10 Ways to Establish Order in Your Advertising Agency
Marketing Agency Insider — Awards Are More Than Fancy Paperweights — They’re Good for Your Agency’s Bottom Line
2022
Appeared on The Progressive Agency Podcast — Business Exit Planning
Appearance on The Innovative Agency — Preparing Your Agency for Succession
Appearance on Sell with Authority Podcast — How to Close Sales
Appearance on On Top of PR — Latest Agency Edge Research
ChiefExecutive.net — 3 Ways To Navigate Business After Leaving Your Covid-19 ‘Safe Harbor’
Site Pro News — 2022 Marketing Trends That Agency Pros Need to Know
Mediapost.com — With a 6-On, 2-Off Workflow, Your Agency Can Start Being More Proactive and Creative
SpinSucks.com — What Does a 5-Star Employee Look Like, and How Can I Attract Them?
Entrepreneur.com — 3 Ways You Can Pivot Your Business to Accelerate Your Growth
CEOWorld.biz — Why Agency Leaders Need to Take Advantage of Their Freedom(s)
Entrepreneur.com — Want Stronger Alignment With Clients? Prioritize Worldview.
Modern Marketing Today — What the Rest of 2022 Holds for Marketing Agencies
Advertising Week — 3 Steps to Becoming a More Trusted Marketing or Agency Leader
Forbes.com — Stop Winging It And Start Taking Control Of Your Calendar
SpinSucks.com — 4 Pinterest Marketing Tips to Consider for Your Next Campaign
Forbes.com — Five Steps To Create A Contingency Plan For Your Agency
MarketingProfs.com — Avoid These Six ‘Kisses of Death’ in Business Development to Keep Your Marketing Funnel Alive
Demand Gen Report —Why Inbound Marketing Is Better for Your Business Than Outbound Marketing
SpinSucks.com — How to Onboard New Hires to Be Better Advocates for Your Agency
Mediapost.com — Want to Develop Your Agency? Establish Your Unique Expertise
ChiefExecutive.net — Hoping to Grow Your Agency? Support Account Executives’ Growth Goals With Existing Customers.
SalesandMarketing.com — 3 Ways to Hone Your Agency’s Niche
SpinSucks.com — Joining a Mastermind Group Could Be the Best Career Decision You Make in 2022
Entrepreneur.com —The 5 Stages of Business Development in Client Services
CEOWorld.biz — How to Be a Better Company Leader in a Post-Pandemic World
Forbes.com — 4 Steps To Shift Your Agency’s Mindset And Promote Business Development
Forbes.com — Agency Partnership Agreements: Addressing the Good, the Bad, and the Ugly
Mediapost.com — 3 Things You Need to Include in Your Partnership Agreement
Mediapost.com — Can’t Find Time for Creativity? Here’s What to Do.
Entrepreneur.com — 5 Mistakes to Avoid When Buying an Ad Agency
Forbes.com — Avoid These Four Mistakes When Selling Your Agency To An Internal Buyer
MarketingProfs.com — Prioritizing DEI Can Help Marketing Agencies’ Bottom Lines
2021
Appeared on The Progressive Agency Podcast — How Agency Owners Can Strengthen Their Entrepreneurial Skill Set
Appeared on The Progressive Agency Podcast — Employee Recruitment Strategies
Appeared on The Progressive Agency Podcast — How to Approach the Succession Planning Process
Appearance on People Solutions Podcast — Employer Branding
Forbes.com — Want To Make Your Agency Stronger? Embrace Uncertainty.
Entrepreneur.com — Don’t Let Doubts Absorb Your Organization — Use Them to Grow as a Leader
Mediapost.com — Understanding Your Culture Could Be the Key to Your Branding
Forbes.com — Subscriptions Aren’t Just For Consumers — Here’s How B2B Companies Can Use Them
Forbes.com — Agency Owners Should Leverage These Client Trends To Solidify Their Services
SpinSucks.com — How to Use Emotional Theory to Create a Cultlike Brand Following
Mediapost.com — Ready or Not, It’s Time to Create a Vaccine Policy for Your Agency
Mediapost.com — Advertising’s Hybrid Future: Why Outsourcing Is Here to Stay
TalentCulture.com — HR in a Post-Pandemic World: Where Are We Headed?
Entrepreneur.com — When Was Your Last Public Speaking Opportunity? Here’s How to Brush Up on Your Skills.
Forbes.com — How A Singular Focus On Revenue Limits Your Agency’s Success
Business 2 Community — Cultivating a Workplace Environment That Excels in Strategic Thinking
Real-Leaders.com — Vulnerability Gets a Bad Rap: How to Open Up in 2021
MarketingTech — Why automation is your greatest ally – if you use it right
Business 2 Community — How to Conduct Market Research Without Breaking the Bank
MediaPost — After A Brutal Year For Everyone, What’s Next For Agencies?
FastCompany.com — You’re hiring under a time crunch. Here’s how to retain your new workers
Forbes.com — What College Didn’t Teach You About Successfully Running An Agency
Entrepreneur.com — Why Keeping Top Talent Should Be Your Top Priority in 2021
Spin Sucks — 5 Ways to Prep for an Agency Sale
MediaPost — The Benefits of Niching Your Agency in 2021
Business 2 Community — What Agency Edge Research Can Tell You About Your Clients
MediaPost — Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
Real Leaders — Leaders Earned Their Stripes in 2020 — Where Do They Go From Here?
2020
Appearance on The Digital Agency Growth Podcast — Crisis and Reinvention
Appearance on The Innovative Agency — How Your Agency Can Make Money with Authority
Appearance on Outdrive — The Power of Content Marketing and What’s Next with AI
Appearance on A Brave New Podcast — The Agency-Client Relationship
Appearance on B2B Growth — Metrics that Matter to an Agency
Appearance on The Business of Story Podcast — How Agencies Survive COVID-19
Appearance on The Verblio Show — The History of Agencies, Authority Marketing, and Overused Words
Appearance on Marketing Mistakes — How Agencies Can Make It Through COVID-19
Appearance on Onward Nation— Show Your Expertise with Drew McLellan
Appearance on Industrial Strength Marketing Show — What is Authority Marketing?
Appearance on On Top of PR — How your company can effectively hire and work with a PR agency
Appearance on Sales Enablement Podcast — How to make differentiate yourself in a crowded market
Forbes.com — How to Shore Up Your 2021 Business Plan
Forbes.com — The Mental Health Crisis: What Agency Leaders Can Do To Support Employees
Forbes.com — How To Establish A Work-Life Balance When You’re Working Yourself To Death
Business 2 Community — How to Strengthen Your Agency’s Hiring Process During a Pandemic
Brand United — Don’t Worry, Be Ready: How Agencies Can Take Control in the Wake of the Coronavirus
Entrepreneur.com — Now What? How to Lead to the Other Side of COVID-19.
Forbes.com — All Agency Owners Need A Second-In-Command — Here’s How To Find One
Cision — Your Employees Are Your Best Asset — Let Them Tell Your Brand Story
Forbes.com — Why “Do As I Say, Not As I Do” Is A Recipe For A Failed Agency
Forbes.com — To Slow Down And Appreciate Agency Life, Get Grateful
Forbes.com — What Can Agencies Reasonably Do To Benefit From AI?
Entrepreneur.com — How to Give a Presentation Like a Pro
Forbes.com —Your Best Salesperson Called. She’s Inside Your Agency.
2019
Appearance on The Digital Agency Growth Podcast — The Agency Management Formula
Appearance on Marketing Mistakes — Bringing Your Business to the Next Level
Spin Sucks — With Another Recession on the Horizon, How Can Agency Leaders Prepare?
Forbes.com — If You Have Millennials in Your Agency, Follow These 3 Tips
Forbes.com — Here’s How To Never Experience A Poor Client Fit Again
MediaPost — How to Keep Your Agency’s Top Talent Without Breaking the Bank
Forbes.com — Going Digital at Your Agency Isn’t Just About the Tech
Chief Marketer — A Recession Is Coming: Is Your Talent Strategy Built to Last?
Forbes.com — The Bad Habit That’s Killing Your Agency From the Inside
Marketo — A Traffic Manager Will Keep Your Agency Out of a Jam
Entrepreneur.com — Your Startup Won’t Make It to 2022 Without Video in Sales
Forbes.com — How to Get More From Collaborative Content
Spin Sucks — What Marketers Get Wrong About Thought Leadership (and Why They Should Do It Anyway)
LinkedIn — 4 Tactics for Small Businesses to Save Money on Healthcare
Entrepreneur.com — This Payment Model Will Keep Clients Satisfied and Bank Accounts Full
Smart Insights — How to Practice Discomfort and Initiate the Next Era of Your Agency
Forbes.com — Creative Is Key, But Strategy Is King
LinkedIn — To Market Digitally, You Need to Be a Digital Consumer
Spin Sucks —Is Your Agency an Artisanal Bakery or a Wonder Bread Factory?
Forbes.com — The Death (and Revival) of an Agency Power Player
Entrepreneur.com — Avoid Elon Musk-Style Firing Sprees by Having Hard Conversations Sooner
2018
Appearance on The Innovative Agency — Bravery, Courage, and Their Role in the Agency
Appearance on The PR Maven Podcast — Episode 4
Appearance on Uncommon Wealth Podcast — Keep an Eye Out for Surprise Opportunities
Appearance on Onward Nation — How to Identify Your Point of View
Agency Daily — An Owner’s Survival Guide To Building An Ad Agency
Spin Sucks— How to Build a Leadership Team Within Your Agency
Forbes.com — Hold On To Your Money: How New Tax Laws Affect Agency Owners
Entrepreneur.com — Losing Employees to Clients or Competitors? This Is the Secret to Retaining Them
Forbes.com — It Takes An Agency To Raise A Creative Idea: Here Are 4 Strategies To Spur It
Recruiter.com — To Stand Out Amid a Sea of Qualified Talent, You Have to Think Like a Marketer
Entrepreneur.com — Outdoor Advertising Is Conquering. Why Aren’t You Using It?
Marketo — Challenges and Opportunities: 3 Ways to Build a “Riches and Niches” Business Model
Startups.com — 4 Tips for Standing Out in a Crowded Industry Space
Forbes.com — You See Where Your Agency’s Going — Can Your Employees?
Marketing Agency Daily —Zero to 60: How to Approach Each Stage of Building Your Agency
Forbes.com — How to Find New Clients Who Are the Right Fit for Your Agency (and Can Help You Grow)
Spin Sucks — Speaking Gigs: Every Agency Owner’s Ace in the Hole
Forbes.com — Applying The Right ‘Golden Handcuffs’ To Retain Key Employees
LinkedIn — Clients Long for Brave Agencies: 3 Fears I Had to Conquer
Spin Sucks — 7 Steps to Landing New Clients
Forbes.com — You Must Treat Your Agency Like A Client To Truly Define Yourself
Forbes.com — Gearing Up For Growth — How To Level Up Your Agency
Forbes.com — How To Stay In The Sweet Spot Of Agency Size
Spin Sucks — You Don’t Need a Great Leadership Team; You Need the Right One
Entrepreneur.com —That Potential Client Is Judging You: Make a Good First Impression
Forbes.com — Add ‘Creative Director’ to the Endangered Species List
Thrive Global —Three Ways I Fill My Travel Lulls With Pockets Of Productivity
Spink Sucks — Seven Steps in the Agency New Business Development Process
Thrive Global — 11 Secrets to Resilience
2017
Appearance on Working Without Pants — Business Development for Agencies
Appearance on The Freelance Transportation Podcast — How to Build a Profitable Agency
Appearance on Onward Nation — The Cornerstones to Biz Dev
Hubspot — The Experiment That Changed My Career: Podcasting
Forbes.com — Six Ways To Dramatically Improve Your Agency’s Content
Forbes.com — Win the Talent War Through Student Loan Reimbursement
Entrepreneur.com — Be Different or Die: Find New Business in Your Crowded Space
Forbes.com — Sell What You Do, Not What You Make
Smart Insights — Beyond Google Analytics: Use Data to Educate Your Clients
Entrepreneur.com — 4 Tips to Successfully Scale at Your Own Speed
Forbes.com — Six Simple Steps To Mastering Marketing Automation
Forbes.com — A ‘Summer Silent’ Client Doesn’t Have to Equal Lost Revenue
LinkedIn —How to Manage and Retain Your Agency’s Strongest Personalities
Hubspot — 5 Mistakes That Will Bankrupt Your Agency
Forbes.com — Diversify Your Staff for Deep and Meaningful Results for Your Clients
Entrepreneur.com — Your Employees Aren’t Practice Dummies to Test Management Styles On
Forbes.com — Four Questions To Ask Before You Think About Adding A Minority Partner
SmartBrief — 4 Ways Mentoring Employees Leads to Company Growth
Marketing Agency Daily —The Advantage Agencies Have In The Recruitment Game
SelfGrowth — You’re One Exercise Away From Building Your Dream Life
Hubspot — 4 Strategies to Spark on-Demand Creativity at Your Agency
Hubspot — Marketers, This Is the Only Way to Truly Serve a Nonprofit
Marketing Agency Insider — The Key to Agency Profitability? Good Old-Fashioned Time Sheets
Chief Marketer — Five Ways Agencies Can Prove Their Value
Pick the Brain — 6 Questions to Help You Find Your Tribe
Hubspot — 5 Measurements to Guarantee a Profitable 2017
Marketing Agency Daily — Job 1: Why New Business Development Should Never Leave The Top Of Your List
iMedia Connection — High employee turnover? How to get interview tests right
LinkedIn — 3 Steps for Dealing With Stale Employees
LinkedIn — Here’s Why Your Agency Didn’t Get Hired
LinkedIn — Attention CEOs: Accomplish More By Doing Less
HubSpot — Building An Internal Content Strategy for the Long Haul
LinkedIn — How to make metric relevant for creative teams
LinkedIn — How To Hire Strategic Thinkers — Not Just Order Takers
LinkedIn — Sharing Data: Why It’s Crucial To A Successful Agency Partnership
LinkedIn — The Secret Sauce: Quintessential Ingredients for Hiring an Agency
LinkedIn — How to End the ‘Feast or Famine’ New Business Cycle
LinkedIn — Why You Can’t Wait for That Magical New Business Person to Arrive
LinkedIn — Has Your Agency Lost Its Swagger? Tips for Boosting Your Confidence & Winning New Clients
2016
Appearance on Agency Journey — Challenges that Hold Agencies Back from Sustainable Growth
Appearance on Onward Nation — Gratitude, Give, and Grace
Appearance on Onward Nation — Have the Courage to Get Started
Appearance on On the Record — How Drew McLellan Generated $100k in Profit Using Podcasting
SmartBrief — Why Clients Should Align With Your Company’s Mission Statement
Hubspot — Scope Creep is Killing Your Bottom Line — Here’s How to Prevent It
Spin Sucks — Where to Draw the Line Between Value-Adds and Overservicing Your Clients
Marketing Agency Daily — Offering Clients Only One Price Option Is a Mistake — Here’s How to Fix It
Hubspot — 7 Ways to Keep Client Relationships Thriving Despite Summer Silence
Marketing Agency Daily — Building Loyalty Within An Agency
Chief Marketer — How to Deal With the ‘Nice Guy’ Client
iMedia Connection — Demystifying the 50/20/30 Rule
Hubspot — Do You Know Your Prospect’s Secret Process for Choosing an Agency?
Hubspot — How to Differentiate Your Agency From All the Rest
SmartBrief — How to Get Company Buy-In at All Levels – Not Just Your Primary Contact
Ivey Business Journal — Why You Should Stop Promoting Your Best Employees
2015
Appearance on Onward Nation — The Client-First Mentality: Why You Need to Serve the Client First
Appearance on Onward Nation — Drew McLellan interviews Stephen Woessner about success, $200k failure, mentors, and what to reset if he could.
Appearance on On Brand — Why Your Brand Should Be Inspirational
HubSpot — Good vs. Great: What Account Executive Did your Agency Just Hire?
Fast Company — Spread the Wealth: Make Employees ‘Co-owners’ to Boost Profitability
DIGIDAY — Don’t Be Held Hostage by Your Rogue Tech Team
Hubspot — 3 Reasons Your Agency — Not Your Clients — Should Come First
Entrepreneur — ‘Helpfulness’ May Have a Delayed ROI, But Hang in There Anyway
Ad Age — Agencies: Stop Thinking Like a Vendor and Act Like a Partner
Brandingmag — Marketers, Finding Your Perfect Agency Can’t Be Automated
Upstart Business Journal — 5 ways to build your business and establish your expert credentials
SmartBrief — Why now is the time to start planning your exit strategy
LinkedIn — Retiring From Your Business? Avoid These 4 Mistakes
Marketing Agency Daily — Risking Business: Agencies That Are ‘Pushy’
Mashable — Looking for a job? Ditch the resume tips and open a marketing book
Brandingmag — Why Fickle Clients Are More Profitable In the Long Run
2014
DIGIDAY — Why agencies are notoriously bad at wooing new business
Digital Marketer — 4 Ways to Build a Better Agency with Smarter Hires
The Agency Post — How to Stop Your Client From Shopping Around
B2B Marketing — 5 Ways to Avoid the Last Minute New Business Crunch
Washington Post — Overstaffing Can Break Your Small Business
iMedia Connection — Why You Need to Stop Billing By the Hour
Smart Insights — How Can Agency Account Managers Build Better Client Relationships
HR.com — When You Should Hire Full Time Staff
Digiday — Time to Retire the Digital Jedi
Hubspot — Use Content to Tell Your Agency’s Story
Score.org — How to Transition from Corporate Thinking to Small Business Thinking
CEO.com — 4 Ways to Compete With the Big Guys
Steamfeed — One Page: The Short, Simple Way to Plan Your Agency’s Future
Linked2Leadership — On Leadership, Workshops and Organizational Health
Under 30 CEO — Why Good Writing Matters and 4 Ways to Teach It to Your Team
LinkedIn — Marketers — Take Digital Out of Your Vocabulary
LinkedIn — When Agencies Self-Destruct
Washington Post — Competing With Better Benefits
Medium — Gross Billings Are Irrelevant
Medium — Financial Metrics that Matter to Agencies
Entrepreneur — How to Intentionally Build Your Company Culture
Moz.com — Get Your Clients to Sing Your Praises
MediaPost — A Solution to the Agency Talent Dilemma
Chief Marketer — 5 Big Agency Owner Mistakes and How to Avoid Them
LinkedIn — The Key to Cultivating Digital Talent Is a Great Teacher
The Washington Post — Small Business Advice: How to survive rising health care costs
Forbes — How Brands Should Combat the Disintegration of the Agency of Record Model
Brandingmag — Accelerate Agency Growth by Getting on Your Soapbox
Business 2 Community — Making a Case for the Arts in the Non-profit World
