Podcasts

AI has been at the top of everyone’s minds this year, particularly with the birth of ChatGPT in November 2022. We’re currently in a renaissance where AI innovation and creativity are fusing to push the limits of what we ever thought was previously possible.

The idea of agency culture has been on my mind a lot lately, especially now that we’re all settling into new post-covid workplace structures. Without as much face time in an office, many of you are starting to wonder how to continue cultivating a healthy workplace environment for your employees over video calls and Slack channels.

It’s that time of year again — we’re evaluating the 2023 Agency Edge Research study, where we polled people who hire agencies about what they expect from agencies and what gets them to open their wallets for us.

Part of being an agency means that you solve problems for a living. Clients come to you with a problem, and it’s up to you and your team to figure out the solution and present it to them in a neat package. Simply put, creative innovation is woven into the DNA of an agency.

It’s that time of year again — we’re going over the top agency trends we’re noticing so far in 2023 and going into 2024. A lot has changed since the last time we went over the data, which means we have a ton of information that you’ll hopefully find valuable and can use as a compass for where to lead your agency through the rest of the year heading into 2024.

Keeping up with data protection and privacy laws is exhausting. Nearly every month, new legislation is being introduced state by state to help keep users’ data protected online. And while this is overall a good thing, it can get really messy if agency owners aren’t educated and informing their clients about what this means when they build out their websites.

Marketing today is not absolute. It’s experimental, iterative, and ever-changing. And with that comes many challenges that we have to overcome and adapt to as agency leaders. One of those challenges is offering data analytics services to our clients.

AI-generated content is rapidly finding its way into professional spaces and changing the way we work forever. This fact is especially important for creative agencies that are quickly realizing there could be legal implications for using AI to create work proposals, creative IPs, legal documents, and more.