Episode 97: Everything You’ve Ever Wanted to Know About Podcasting, with Rob Walch.

Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” in 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, and the Sacramento Kings/Monarchs to name just a few. He is also a monthly columnist for Podertainment: The Podcast Magazine. Rob is a member of the IAB Podcasting Working groups.

Rob started podcasting in 2004, and is the host of the award-winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBCs Kudlow and Company), and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast, the first and largest podcast about the iPhone and also the KC Startup 411 podcast which covers the Kansas City Startup scene.

Since 2004 Rob has presented at well over 100 events about podcasting.

 


 

What you’ll learn about in this episode:

  • How Rob moved podcasting from his hobby to his career
  • The biggest and most important trends in podcasting
  • Why you should record a couple podcasts before you release your first one — but not so many that you never release one
  • The importance of having a way for your podcast listeners to contact you
  • Editing: an absolute must when it comes to podcasting
  • How many downloads the average podcast gets and how many downloads you need to make money
  • Different ways to monetize your podcast
  • How often to release an episode
  • Why you should never release an episode if it’s not ready
  • How to find great guests
  • Why you should edit out when a guest goes into full sales mode
  • The things you must do for your guests as a host
  • Why you shouldn’t ask the same questions to every guest
  • The mistake podcasters make when they feel indebted to their guests instead of their audience
  • How to start being a guest on podcasts you like
  • Why your podcast has to be about what you’re interested in regardless of whether that is popular or not
  • Why podcasts are much better than blogs

 

The Golden Nugget:

“You’re indebted to your audience, not your guest. If you have a bad interview, don't air it.” – @podcast411 Click To Tweet

 

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