Subscriptions Aren’t Just For Consumers: Here’s How B2B Companies Can Use Them
Convenient transactions are great, but feeling like an “insider” is even more appealing. People want to be a part of a VIP community with exclusive access to products and services.
In this piece I recently contributed to Forbes.com I discuss the allure of subscriptions and memberships goes way beyond convenience. What people really appreciate is how companies with this model treat and care for their customers.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups