profitability for ad agencies

Hey agency owner — Should PR be part of your mix?

I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop (even one who has made the leap to digital) brings all kinds of new revenue opportunities to your agency. Traditional PR and media placements, media training etc. Digital PR -- everything from guest blogging to securing back links Content marketing -- creating content, curating content, thought leadership Crisis communications planning and prep Reputation management I get it -- you’ve established yourself as an advertising agency. You have a list of devoted clients. Your work has earned you numerous industry awards and the respect and admiration of your peers. So why should you consider branching out into PR? I asked Nancy Marshall -- Maine's PR Maven, who is co-leading AMI's Build a PR Department Inside Your Agency workshop this November 6th and 7th to share her thoughts on how adding PR to your shop would add value.  Here's what she said. Here are five ways PR will improve your entire agency: You will be able to generate a bigger and better ROI for your clients. Let’s face it, advertising and PR work best when used together, reaching for the same goal. It will create an additional revenue stream for your agency. You will now be able to pitch prospects seeking PR services exclusively, representing an entirely new pool of potential clients for your agency. You can also upsell PR services to your existing clients. PR will add value to your client relationships. Current and prospective clients will like the fact that they can work with one agency to meet [...]