To date — agencies that have attending this workshop and applied this methodology have earned over $100 million in new AGI.  Are you ready to join them?

“The workshop where we learned the strategic insight process blew me away! I took it back to my agency and we immediately started to implement it. We’re using with existing clients and prospects and the results have been remarkable.  I can’t believe how it is accelerating our conversations and win rate!”

The best agency work – work that helps clients break through and create marketplace impact – is driven by deep strategic insights. What is this magic that leads to better tactics? How can an agency consistently elevate its strategic thinking and quickly develop strategic insights that will differentiate the work? How can agencies showcase this strategic insight work to satisfy current clients and win more business?

Are you tired of being the only one in the agency who is capable of creating strategies for your clients and prospects?  What if you had a proven framework that you could teach every single person in your agency to deploy and use?

AMI agencies (of all sizes) that have used this strategy have landed over $65 million dollars in new AGI.

This two-day workshop will teach you a repeatable process/framework that you can use to develop meaningful insights. You’ll learn where to look and how to develop more actionable strategy. In this hands-on workshop we will use real business challenges from real clients to show you how to consistently succeed.

These workshops are taught by Robin and Steve Boehler from Mercer Island Group, agency search consultants who review thousands of RFP responses and sit through hundreds of agency pitches as they help their clients select the right agency and Drew McLellan from AMI, who works closely with over 250 agencies every year, coaching them on how to differentiate themselves.

Workshop Schedule

Day One: 9am-5pm MT
Day Two: 9am-3pm MT

Lunch provided both days.

Who should attend: Agency owners, leadership teams and business development directors who are charged with growing the agency by landing new clients and growing the clients you have.

Selling has never been tougher! In both of these two-day workshops, you will learn skills that will enhance all of your sales interactions – and win more new business!

Sign up for the Sell with Strategic Insights Workshop Today!

The workshop is in Denver, CO at the Tivoli Student Union (Auraria Higher Education Center).

Click here to Register Online – March 11 & 12, 2025

Tuition: $2,195 for the first attendee. $1,995 for each additional attendee.  ($300 discount per person for AMI peer network members)

Tuition price per person includes all meeting materials, and lunch both days. Travel, accommodations, and other meals are not included.  Our cancellation policy is here.

Location:
Tivoli Student Union
Auraria Higher Education Center

Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.

About Drew McLellan:  Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and top dog at the Agency Management Institute.

He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line.

He has written two books and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”