How to turn your agency into a sales generating machine for clients
The Content Marketing Institute and Marketing Profs recently asked CMOs and business owners about their goals for 2016. Lead generation and sales were the two most important.
Unfortunately, for most agencies, the question — how do we connect the dots between marketing activity, lead generation, and sales is difficult to answer and even harder to prove.
But it doesn’t have to be that way.
The days of not being able to prove that your agency is increasing a client’s sales are over. The agency of tomorrow must do an outstanding job of increasing a client’s sales — and then an equally outstanding job — at proving their effectiveness without a shadow of a doubt.
What every business owner is saying to a potential agency partner is, “Help me sell more stuff. I’m going to give you money — and what I want is for you to help me sell more stuff as a result of that. Prove to me that for every $1 that I give you, you will give me $4 back. And if you do that, I will continue giving you the $1 all day long.”
You must begin thinking of your agency as a S.M.A.R.T. SEO/Lead Generating Machine.
You and your agency team will learn 23 time-tested, metric-focused SEO and lead generating strategies (including all of the step-by-step instructions). You’ll also leave the workshop with a 200+ page book filled with step-by-step “recipes” for executing all the tactics we teach and several more that we’ll only have time to do a cursory review.
- We will take you and your team an inch wide and a mile deep with the key strategies – this is hands-on learning.
- You will learn what most agencies are doing and how this system is different/more effective.
- You will learn how to generate predictable, repeatable, and measurable sales for clients.
- You will learn how to use it to measure your clients’ leads and sales so you can prove ROI.
- You will learn how to package and sell this program. We’ll give you sample proposals, contracts and progress reports.
January 20 & 21st in Orlando (at Disney’s Grand Floridian)
Or download our PDF registration form here.
Tuition: $1,495 for the first attendee. $1,095 for each additional attendee.
Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations and dinners are not included.
Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.
About Drew McLellan: Drew is Top Dog at Agency Management Institute and host of the Build a Better Agency podcast. He has also owned and operated my own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways. He works with agency owners in peer network groups, he teaches workshops for owners and their leadership teams, he teaches AE bootcamps, and does a lot of consulting. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called my blog “One of 10 blogs every entrepreneur should read.”
About Stephen Woessner: Stephen is the founder of Predictive ROI, host of the Onward Nation podcast, trainer, and author of two bestselling books: The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking. His digital marketing insights have been featured in Inc. Magazine, Forbes, Entrepreneur, and The Washington Post.