The Importance of Managing Your Online Reputation with Daniel Lemin
“There’s a hair in my soup.” Not the kind of review that any business owner wants to hear. Worse – to have it broadcast to other potential customers all over the web. But that’s exactly what is happening with [...]
How to Embrace Change as a Small Business Owner in Today’s World
The only constant in life is change, and man, does that apply to our world and agency life. The truth is – it’s not going to suddenly get easier, slower or less jarring. If anything, it’s just going to get [...]
Systemizing Your Agency Using Documented Processes with Andrew Dymski
“We were kind of just flying by the seat of our pants, to be honest. We weren't operating off of a tight scope. We were just out there creating stuff that we knew we should be making, but there was [...]
Hey agency owners — don’t damage your relationship with media partners
From the dawn of time, agencies have worked hand in glove with their media partners. They are a vital part of how we serve our clients and the relationship we have with them is one we absolutely need to protect. [...]
Solving Business Challenges by Understanding the Rapidly-Changing Global Landscape with Greg Verdino
“We are used to thinking about change in an incremental fashion when in reality, change is happening at an exponential rate.” So says my podcast guest Greg Verdino and he should know. He’s been at the forefront of most of [...]
Why is Communication Important in Leadership?
Why is communication important in leadership? If you’ve been struggling to work with some of your team members, odds are you have not embraced the idea that employees need clarity. Truth be told — most agency leaders struggle with this, [...]
Understanding Your Agency’s Value and What You Can Do to Boost that Value with Henry Corona
What is your agency worth? How do you know? What’s involved in an agency valuation? Once you understand your agency’s value, you can decide what tactics you need to take to improve that number. Staffing, technology, training, expansion and compensation. [...]
How to Be a Great Podcast Guest & the Value of Being on a Podcast with Tom Schwab
Podcasting has been around for a while but it is really becoming very mainstream. It’s a wonderfully effective way to connect with your audience on a personal level in a format that has gotten very easy to access and consume. [...]
Effective New Business Strategies and The Four Most Vital Areas of the Sales Funnel
New business, new business, new business. It’s something that I find myself talking to agency owners about every single day. Unfortunately most agencies are so busy retooling their business development program to chase new prospects that they forget their most [...]
How to Write and Publish a Book with Anthony Paustian
Almost every agency owner I know wants to write a book. How about you? Is this the year? If so, where do you start? Where do you go? How do you do it? How do you stay disciplined enough to [...]