Are you tired of thinking you’ve found a great new employee only to be disappointed again?  You can definitely build a better agency with better hires.

An advertising agency can be a tough place to work: We live in a world of high pressure, tight deadlines, and demanding clients.  Let’s face it, they’re all part of the daily grind.  The truth is, not everyone can hack the environment.

But employees who thrive under pressure, day in and day out, prosper at advertising agencies – and can drive your agency’s bottom line as well.

That’s why an agency is truly only as good as its people. And that’s also why one of the biggest risks an agency can take is hiring someone new. One hiring mistake – especially in a small- or medium-sized agency – can dramatically influence performance, profitability, and sustainability for the entire company.

I explored this topic for Digital Marketer and shared with their readers the 4 ways to build a better agency with better hires.  (And there’s even a bonus tip!)